Mic Club: A Community for B2B Podcasters
Mic Club is a community of B2B Podcasters who aren’t satisfied with making commodity content. We want to become our buyer's favorite show.
The journey to favorite, however, is dangerous to take alone. We need each other to learn, receive feedback, and gain the encouragement we need to attract a valuable audience.
Ready to punch commodity content in the face? Join Mic Club Today.
Recent Episodes
Upgrading Your Video Podcast, Utilize YouTube Shorts, and What to Pos…
In this episode, Benji and Walt discuss: What we're listening to right now: Walt: Truth Be Told Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios...
Structure Your Podcast for Success
In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show: - The best cadence for release - The importance of micro-content - Documenting your unique POV - Why your show may n...
Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?
In this episode, Benji discusses... News: 1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews) 3 ‘Personalized’ S...
Listener Feedback, Sound Effects, and How to Level Up Your Sound Qual…
In this episode, Benji and Ryan discuss: Podcast News: 1 The Danger of Limited Listener Feedback (Sounds Profitable) 2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org ) 3 Steady launches Spotify in...
Favorite Podcasts, Best Hosts, and Tricks of the Trade, with Timmy Ba…
In today's episode, Benji is joined by Timmy Bauer , Founder of Dinosaur House and host of The Literacy Advocate Podcast. We're breaking our regular format to discuss our favorite shows right now, the podcast hosts we learn f...
Obsessed Podcasters, How People Listen, and LinkedIn Strategy
In today's episode, we discuss... 1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT) 2 How do people listen to podcasts? (BUZZSPROUT) 3 Veritonic Announces $7.5 Million Series A Funding Round to Power the...
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About the Hosts
Dan Sanchez
Director of Audience Growth
Dan Sanchez is the Director of Audience Growth for Sweet Fish, a podcast agency for B2B brands. Equipped with his MBA and a career that has crossed design, technology, marketing, and education, Dan is ready to teach others how to grow their audience in a digital age. He contributes regularly to the B2B Growth podcast, Linkedin, and his own blog at danchez.com. Dan's also an avid runner, yerba mate drinker, and resides in Minneapolis with his wife, a cowboy, and three princesses.
Benji Block
Host of the B2B Growth Show
Benji Block is a Podcast Host for Sweet Fish Media, a podcast agency for B2B brands. Always curious and asking questions, and with a background in marketing and sales, Benji helps businesses thrive by providing thought-provoking interviews and entertaining content.
Angela Chong
Podcast Production Manager
Angela is an experienced B2B Leader who loves working with busy marketing professionals leveraging podcasts, social media, and websites in order to tell their story effectively to drive the bottom line.
She believes the strongest B2B leaders are those who empathetically connect with their customers and teams. This can be achieved through impactful storytelling.