Mic Club: A Community for B2B Podcasters

Mic Club: A Community for B2B Podcasters

Mic Club is a community of B2B Podcasters who aren’t satisfied with making commodity content. We want to become our buyer's favorite show.

The journey to favorite, however, is dangerous to take alone. We need each other to learn, receive feedback, and gain the encouragement we need to attract a valuable audience.

Ready to punch commodity content in the face? Join Mic Club Today.

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Recent Episodes

June 27, 2022

Podcast Discoverability, New Listeners, and How to Get Started with V…

In today's episode, we discuss... News: 1 The Latest Data On Podcast Discoverability 2 45% of podcast listeners started listening…

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June 20, 2022

Is Facebook Back in on podcasting?, Search on Apple Podcasts, and How…

On today's show Benji discusses: Today's B2B Podcasting News: 1 Facebook adds a podcast player in its app, powered by Spotify (Po…

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June 13, 2022

The Decline of Live Audio, Marketing Your Podcast, and Where to Find …

In this episode, Benji and Ryan discuss: 1 Why is Clubhouse on the Decline? 2 Buzzsprout Announces Buzzsprout Ads 3 Crooked Media…

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June 6, 2022

Twitter's Create Hub, Listener Ratings, and The Future of Ads

In this episode, Benji talks about: 1 Twitter’s New ‘Create’ Hub for Podcasters 2 Podcast listeners tend to rate newer and smalle…

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May 31, 2022

The Rise of Video, Content Marketing Over Informercials, and The Next…

In this episode, Benji Block and Angela Chong talk about: 1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE M…

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May 23, 2022

Listener Retention, Targeted Contextual Audiences, & 5 Questions You …

In this episode, Benji Block talks about: - How to increase listener retention on your podcast. - The 5 most targeted contextual …

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About the Hosts

Dan Sanchez Profile Photo

Dan Sanchez

Director of Audience Growth

Dan Sanchez is the Director of Audience Growth for Sweet Fish, a podcast agency for B2B brands. Equipped with his MBA and a career that has crossed design, technology, marketing, and education, Dan is ready to teach others how to grow their audience in a digital age. He contributes regularly to the B2B Growth podcast, Linkedin, and his own blog at danchez.com. Dan's also an avid runner, yerba mate drinker, and resides in Minneapolis with his wife, a cowboy, and three princesses.

Angela Chong Profile Photo

Angela Chong

Podcast Production Manager

Angela is an experienced B2B Leader who loves working with busy marketing professionals leveraging podcasts, social media, and websites in order to tell their story effectively to drive the bottom line.

She believes the strongest B2B leaders are those who empathetically connect with their customers and teams. This can be achieved through impactful storytelling.

Benji Block Profile Photo

Benji Block

Host of the B2B Growth Show

Benji Block is a Podcast Host for Sweet Fish Media, a podcast agency for B2B brands. Always curious and asking questions, and with a background in marketing and sales, Benji helps businesses thrive by providing thought-provoking interviews and entertaining content.