Favorite Podcasts, Best Hosts, and Tricks of the Trade, with Timmy Bauer

WEBVTT 1 00:00:00.120 --> 00:00:06.280 Hey Mike Club community, Benji here and excited to share with you today a 2 00:00:06.360 --> 00:00:11.519 curveball, a changeup of an episode. I sat down with Timmy Bauer and 3 00:00:11.919 --> 00:00:17.480 he is the founder of Dinosaur House and used to be a host of B 4 00:00:17.559 --> 00:00:22.160 Two b growth and work at sweet fish, but just a great podcaster and 5 00:00:22.280 --> 00:00:25.600 uh, he's in the Mike Club community. Thought why don't we chop it 6 00:00:25.719 --> 00:00:29.239 up, talk about our favorite shows, our favorite hosts, some tips and 7 00:00:29.280 --> 00:00:34.560 give that away in a conversation? And I'm on vacation, so what a 8 00:00:34.560 --> 00:00:39.600 better time than to just release this right now and put something in your feed 9 00:00:39.640 --> 00:00:44.240 this week that will make you a better B two B podcast host. I 10 00:00:44.280 --> 00:00:48.200 hope you enjoyed this conversation. It's a wide ranging one, but one that 11 00:00:48.280 --> 00:00:54.359 has tons of gold in it, and Timmy's fantastic to have on the podcast. 12 00:00:54.399 --> 00:01:07.680 So enjoy this conversation and we'll be back next week with another episode. 13 00:01:07.519 --> 00:01:12.079 Welcome back to my club, everybody. Benji here and excited today to have 14 00:01:12.200 --> 00:01:19.000 timmy with me. Timmy, you are a legend around sweet fish and so 15 00:01:19.359 --> 00:01:25.640 I I walk in you. I don't know about that. Well, you're 16 00:01:25.680 --> 00:01:30.799 infamous or famous or something. Tell me a little bit about your podcasting journey 17 00:01:30.799 --> 00:01:34.159 here off the top, so that our audience is aware of who you are 18 00:01:34.239 --> 00:01:37.959 and and maybe they have seen you, I guess, in the Linkedin Group. 19 00:01:38.000 --> 00:01:41.560 But tell us about about you. Okay, sure things. So, 20 00:01:41.840 --> 00:01:48.159 Um, I started podcasting something like four or five years ago because I know 21 00:01:48.280 --> 00:01:52.159 James Carberry and if you know James Carberry for long enough, eventually you're going 22 00:01:52.200 --> 00:01:55.920 to have a podcast. So, Um, I was trying to figure out 23 00:01:56.040 --> 00:01:59.040 this. This is like how I met James. Basically, I was we 24 00:01:59.040 --> 00:02:01.560 were going to the same church and somebody was like, if you trying to 25 00:02:01.560 --> 00:02:05.680 do anything entrepreneurial, you gotta Talk to James Carberry. I was like, 26 00:02:05.719 --> 00:02:07.080 okay, sure thing, I'm gonna go talk to him. And at the 27 00:02:07.159 --> 00:02:10.960 time I had just made my first children's book, Billy the Dragon, like 28 00:02:12.039 --> 00:02:15.719 I had just gotten it printed and because I made it for my little brother, 29 00:02:16.319 --> 00:02:22.360 I have always wanted to be a professional story artist. Uh realized I 30 00:02:22.360 --> 00:02:24.240 wanted to be a kid's book author after I Made Billy the dragon for my 31 00:02:24.240 --> 00:02:28.560 little brother and had no idea how to do it. I just knew that 32 00:02:28.599 --> 00:02:31.800 I wanted to go the entrepreneurial route instead of the hoping and praying that a 33 00:02:31.800 --> 00:02:36.879 publisher takes me up route. So to go talk to James, and James 34 00:02:37.000 --> 00:02:38.759 is like, Bro, you have the product in your hands right now, 35 00:02:38.840 --> 00:02:43.400 you just need to knock on the doors of your customers. So I did 36 00:02:43.439 --> 00:02:46.599 that for a while. I was literally knocking on elementary school doors and getting 37 00:02:46.840 --> 00:02:52.840 school visits where I could perform and sell my kids books. And just like, 38 00:02:53.639 --> 00:02:57.039 around this time, James hadn't yet started sweet fish, but he started 39 00:02:57.080 --> 00:03:00.199 a show called he started a show for churches and then he started at a 40 00:03:00.240 --> 00:03:04.280 show called inspiring awesome, where he just interviewed people. that he thought was 41 00:03:04.319 --> 00:03:07.560 awesome. Great premise for a show if you're doing content based networking, which 42 00:03:07.560 --> 00:03:09.919 is a book that he would go on to write. I'm jumping around a 43 00:03:09.960 --> 00:03:14.840 little bit, but everything's relevant. So I just remember the feeling of being 44 00:03:14.879 --> 00:03:16.360 like I had just met this guy named James. He gave me some really 45 00:03:16.360 --> 00:03:20.800 good advice. He's pushing me to be successful as a touring kids book author 46 00:03:21.280 --> 00:03:23.080 and he's got this podcast inspiring awesome, and I remember thinking, man, 47 00:03:23.120 --> 00:03:27.840 I really want to be a guest on inspiring awesome, even though I had 48 00:03:27.879 --> 00:03:30.800 no thought of like does this show have any audience that none of that's even 49 00:03:30.840 --> 00:03:35.479 in my head. and Um, and sure enough, James asked me to 50 00:03:35.520 --> 00:03:38.360 go on his show and I'm like, I'm so nervous I'm sweating. This 51 00:03:38.400 --> 00:03:42.240 is the first time I've ever done any sort of like public speaking, aside 52 00:03:42.280 --> 00:03:46.199 from getting up in front of kids to perform. And Uh and James Interviews 53 00:03:46.240 --> 00:03:50.520 me and, uh, this has nothing to do with the story, but 54 00:03:50.560 --> 00:03:54.479 I think it's hilarious. He never posted the episode because he stopped doing the 55 00:03:54.520 --> 00:04:00.120 show. Uh, and was like launching sweet fish. And I thought, 56 00:04:00.159 --> 00:04:01.840 I thought that I was the reason, like I thought that I just like 57 00:04:01.960 --> 00:04:08.240 my interview sucks so bad. Oh, UM, okay, but how do 58 00:04:08.319 --> 00:04:12.599 how does this relate to me starting a podcast? Um, I was looking 59 00:04:12.680 --> 00:04:18.519 for like how can I consistently uh connect with, Um, the people in 60 00:04:18.560 --> 00:04:24.560 the publishing industry so that I can try to be a successful Kid's book author? 61 00:04:25.160 --> 00:04:29.759 and Um, and James was like, you need to start a podcast 62 00:04:30.319 --> 00:04:33.439 that's all about you connecting with people in the kid's book space. So I 63 00:04:33.439 --> 00:04:36.639 did. My first show was called books for kids, and all I did 64 00:04:36.720 --> 00:04:42.839 was connect with anybody who worked in, UH, the Children's book or Kid 65 00:04:42.959 --> 00:04:47.439 Literacy. Kid Literature Space. I was interviewing teachers, I was interviewing parents, 66 00:04:47.439 --> 00:04:51.160 I was interviewing famous kids book authors. It was so cool to think 67 00:04:51.199 --> 00:04:58.600 like I could interview a famous kids book author just because I've got this microphone 68 00:04:58.639 --> 00:05:02.160 connected to my computer. Um. And this was I think this was still 69 00:05:02.240 --> 00:05:06.199 before James wrote content based networking, but it was. It was after he 70 00:05:06.240 --> 00:05:10.800 had come up with the concept. Um. So, for anyone who's WHO's 71 00:05:10.959 --> 00:05:14.920 unfamiliar, content based networking is the idea that you can connect with just about 72 00:05:14.920 --> 00:05:17.879 anybody if the if the thing that you're asking is, Hey, let's do 73 00:05:17.920 --> 00:05:23.319 some content together. So, Um. So I was using content based networking 74 00:05:23.360 --> 00:05:28.959 for that and it took me a little while to realize that connecting with other 75 00:05:29.079 --> 00:05:31.680 kids book authors isn't going to make me a successful Kid's book author. It's 76 00:05:31.759 --> 00:05:35.600 great for relationship building with people that are in the industry, but it's not 77 00:05:35.639 --> 00:05:41.040 going to lead to me necessary. Like it would be a really roundabout path 78 00:05:41.319 --> 00:05:45.600 to go from that too. I'm speaking on stages as a kid's book author, 79 00:05:46.399 --> 00:05:51.639 the Surefire Path was interview the people who have access to those stages and 80 00:05:51.720 --> 00:05:56.839 it took me way too long to make that connection. Um, but as 81 00:05:56.879 --> 00:05:59.720 soon as I did. That kind of changed everything. So I changed my 82 00:06:00.000 --> 00:06:04.639 own name to the literacy advocate and focused on interviewing people that had access to 83 00:06:05.360 --> 00:06:11.480 stages, whether it's literally like stages in a media center at a school or 84 00:06:11.680 --> 00:06:15.800 stages at a conference for teachers, where I could use that to book tours 85 00:06:15.839 --> 00:06:20.680 off of. And so that was my first step into the kind of content 86 00:06:20.759 --> 00:06:26.920 based networking that drives business results, because I was using the literacy advocate to 87 00:06:27.000 --> 00:06:30.680 connect with the people that I would that that I could then that that were 88 00:06:30.720 --> 00:06:35.759 then willingly helping me build tours, and the tours was earning me money as 89 00:06:35.759 --> 00:06:41.839 a traveling kids book author, and relationships were strong enough, they're like to 90 00:06:41.839 --> 00:06:46.399 where you actually can say, man, that's really drove business results. Yeah, 91 00:06:46.439 --> 00:06:48.639 I mean I would get done doing a podcast interview and they'd be like 92 00:06:48.680 --> 00:06:51.439 wait, so you'RE A kid's book author, and then we'd start talking about 93 00:06:51.439 --> 00:06:55.399 it and I'd be like yeah, I tour for free because I make all 94 00:06:55.439 --> 00:06:58.839 my money in book sales. Like would you ever want to help me, 95 00:06:58.920 --> 00:07:03.319 like, come visit your school schools that you're connected with, and I was 96 00:07:03.360 --> 00:07:09.079 able to book tours that way. Wow, I love that as the backdrop 97 00:07:09.319 --> 00:07:13.879 and I love hearing other podcasters just their journey and even I mean, I 98 00:07:13.920 --> 00:07:16.800 think the common mistake that you just mentioned is it happens all the time. 99 00:07:16.879 --> 00:07:19.519 People get into content and they're like, Oh, you can meet all these 100 00:07:19.560 --> 00:07:24.839 fascinating people and you're interested in people that are exactly like you, but that 101 00:07:24.920 --> 00:07:29.480 means they might not be the decision maker per se. In some situations are, 102 00:07:29.519 --> 00:07:30.920 but not the decisions. A lot of times it's not. Yes, 103 00:07:31.160 --> 00:07:36.120 exactly. So that's really, really interesting. Well, for our listeners here 104 00:07:36.319 --> 00:07:39.720 you're you're listening into Timmy story and you're like, okay, this is a 105 00:07:39.759 --> 00:07:44.879 way different Mike Club episode, and that's exactly right. We're here, uh, 106 00:07:45.240 --> 00:07:49.959 chatting about podcasting because I I'm on vacation, so we wanted to release 107 00:07:49.959 --> 00:07:55.040 something just really wild and different. And so, Timmy, what I want 108 00:07:55.040 --> 00:07:58.120 to do is, instead of going what's in the news of podcasting, let's 109 00:07:58.120 --> 00:08:01.040 actually talk through some some of our favorite podcast right now, what those things 110 00:08:01.079 --> 00:08:05.639 are teaching us. And Uh, I think that'd be really helpful. I 111 00:08:05.639 --> 00:08:09.600 always love hearing what a podcaster where they draw their inspiration, and so I 112 00:08:09.639 --> 00:08:13.839 want to I want to hear that from from you, and I created a 113 00:08:13.839 --> 00:08:16.399 listener myself too, so we can even bounce off of each other a little 114 00:08:16.399 --> 00:08:20.360 bit. But I want to go three favorite podcasts that you have right now. 115 00:08:20.920 --> 00:08:22.240 Why don't you do one, then I'll do one and we'll just kind 116 00:08:22.240 --> 00:08:26.399 of paying back and forth. But what's what's one of your favorite podcasts right 117 00:08:26.439 --> 00:08:28.879 now? So my answers are going to be really weird, I think. 118 00:08:30.279 --> 00:08:35.279 But one of my favorite shows is it's literally called the Charlie and Ben podcast. 119 00:08:35.960 --> 00:08:37.960 Terrible name for a podcast, I guess, unless you just don't care. 120 00:08:39.519 --> 00:08:43.919 Um, they're the duo behind a very popular youtube channel called charisma in 121 00:08:43.919 --> 00:08:48.639 command. That's how I got into them. Charisma in command is like a 122 00:08:48.879 --> 00:08:52.240 great resource if you're trying to become a better podcast host. Um. So 123 00:08:52.519 --> 00:08:56.399 I was just digging there I was. I was watching every single charisma command 124 00:08:56.480 --> 00:09:01.159 video. Uh, and then a chilly started listening to their podcast, and 125 00:09:01.240 --> 00:09:07.799 they talk about everything from how they started their business too, uh, what's 126 00:09:07.840 --> 00:09:11.799 going on in politics. Like it's just a weird show, but I'm a 127 00:09:11.799 --> 00:09:16.399 big fan of these two guys and, Um, I think they're really thoughtful 128 00:09:16.480 --> 00:09:18.519 in the way that they think about stuff. So that's why I'm that's why 129 00:09:18.559 --> 00:09:24.440 I'm into them and their content isn't the same podcasts of videos that you'd find 130 00:09:24.440 --> 00:09:30.639 on Youtube. UH, yeah, it's it's they yeah, I mean they're 131 00:09:30.679 --> 00:09:33.480 doing the play they're doing like the Joe Rogan playbook, I think, where 132 00:09:33.480 --> 00:09:35.559 it's like they do an hour long they do an hour long podcast, they 133 00:09:35.559 --> 00:09:39.840 break it into like six clips, they post the clips throughout the week, 134 00:09:39.440 --> 00:09:43.879 Um, and the podcast is like super topical. So they're just like taking 135 00:09:43.919 --> 00:09:48.879 topics nice cool. The first one for me is the Bill Simmons podcast, 136 00:09:48.879 --> 00:09:52.200 which he's like in the sports world, the ringer. A lot of you 137 00:09:52.200 --> 00:09:56.960 will know the ringer podcast network, and it's funny because this is also not 138 00:09:56.039 --> 00:10:00.519 like a business example, by any means, although he has made a business 139 00:10:00.559 --> 00:10:05.639 of his podcast network. But to me, watching how someone hosts and the 140 00:10:05.720 --> 00:10:13.639 back and forth between him and his guests, if you're listening two, try 141 00:10:13.679 --> 00:10:18.639 to figure out the way he comes up with his questions. It is mind 142 00:10:18.679 --> 00:10:20.919 blowing. It's like, okay, you are taking a topic that someone would 143 00:10:20.960 --> 00:10:24.960 cover from one angle and you're covering it from a completely different angle and then 144 00:10:24.960 --> 00:10:28.679 you got like fifteen follow up questions that most people aren't asking or you're making 145 00:10:28.759 --> 00:10:31.879 a game out of this on the spot, just by the way your brain 146 00:10:31.000 --> 00:10:35.039 is working. And so I listened to to the Bill Simmons podcast just with 147 00:10:35.080 --> 00:10:39.759 a lot of intentionality going. I don't know how necessarily to bring it into 148 00:10:39.840 --> 00:10:43.559 business, but it does make me hyper more relational in the way that I 149 00:10:43.600 --> 00:10:46.840 talked to two guests that I have on B two B growth or when I'm 150 00:10:46.840 --> 00:10:50.840 co hosting my club. So that's my my first suggestion. Throw it back 151 00:10:50.840 --> 00:10:56.559 to what's another one to say. So this is the complete opposite extreme, 152 00:10:56.799 --> 00:11:01.759 but I like listening to the lex free been podcast. I don't know if 153 00:11:01.759 --> 00:11:05.200 you've listened to any of those episodes. The reason I like and so I 154 00:11:05.559 --> 00:11:11.840 listed him as one of my favorite hosts, Um and the reason is counterintuitive. 155 00:11:11.200 --> 00:11:16.120 He has, you, some would argue he has no charisma, like 156 00:11:16.240 --> 00:11:24.279 he's he talks in a monotone voice, Super Deadpan, very little laughs or 157 00:11:24.320 --> 00:11:28.480 like like banter with the with the guest. That's often the way he goes. 158 00:11:28.720 --> 00:11:35.000 He seems a little socially awkward. But yet somehow he's been able to 159 00:11:35.039 --> 00:11:39.279 make this massive podcast, uh, and make these really interesting to listen to. 160 00:11:39.639 --> 00:11:45.559 You know, sometimes three hour long episodes and it must be the way 161 00:11:45.600 --> 00:11:48.840 that he is able to pull insights out of his guests and the way that 162 00:11:48.840 --> 00:11:52.080 he's able to ask questions. That has to be the reason, because he's 163 00:11:52.159 --> 00:11:56.559 he would be too boring to listen to otherwise. So yeah, I got 164 00:11:56.600 --> 00:12:01.399 charismon command over here to have cur SMA and then it's like, well then 165 00:12:01.399 --> 00:12:03.879 there's this guy who maybe you would argue has no charisma and yet he's made 166 00:12:03.879 --> 00:12:09.159 an extremely successful show, probably because of the way he asked questions. The 167 00:12:09.240 --> 00:12:13.440 way you ask questions is key, and that knowing yourself, man, that's 168 00:12:13.440 --> 00:12:16.480 something I've been learning a lot in podcasting. The more more you know yourself 169 00:12:18.000 --> 00:12:20.399 and our in tune with like how am I best showing up in this conversation, 170 00:12:20.519 --> 00:12:26.120 not trying to show up like somebody else. That shines through in a 171 00:12:26.240 --> 00:12:31.039 very different way in podcasting. Ah, it doesn't feel forced. Almost I 172 00:12:31.039 --> 00:12:33.559 don't know if that's how you would describe your experience, but that to me 173 00:12:33.639 --> 00:12:39.159 that that is a key point in podcasting is leaning into you not trying to 174 00:12:39.240 --> 00:12:43.879 be what you think people want. Yeah, well, I mean that's a 175 00:12:43.919 --> 00:12:46.679 tough question. Well, I don't know. When you're three on the Asiagram, 176 00:12:46.720 --> 00:12:50.080 you're just always worried about like it does. Do People like me? 177 00:12:50.159 --> 00:12:54.320 Do People like to me that I am so? So I don't know how 178 00:12:54.360 --> 00:13:00.639 helpful that really is for me. It's just such an interesting balance, because 179 00:13:00.639 --> 00:13:05.200 I do think the mirroring is great to a point, but especially as you 180 00:13:05.240 --> 00:13:09.200 try to drive home your point of view, and I can say this as 181 00:13:09.200 --> 00:13:15.240 a fellow angiogram three like that the more you figure out who you are, 182 00:13:16.399 --> 00:13:20.919 the more beneficial I think it is to the kind of the content you create, 183 00:13:20.480 --> 00:13:24.279 because then you're not always shifting depending on the people that you're talking to. 184 00:13:24.679 --> 00:13:28.440 And so that to me, like if you don't have that level of 185 00:13:28.600 --> 00:13:33.000 energy but you're always trying to match someone else's level of energy, it's gonna 186 00:13:33.039 --> 00:13:35.240 make for a really weird show. You should try to get better, but 187 00:13:35.320 --> 00:13:39.600 you shouldn't try to be someone else. Yeah, that's something I've talked about 188 00:13:39.600 --> 00:13:45.679 with Dan as well, Dan Sanchez, because he he has this belief that, 189 00:13:46.080 --> 00:13:48.039 you know, your personality is something that you can kind of like lift 190 00:13:48.080 --> 00:13:52.519 the hood on and like make all these adjustments too, and you shouldn't. 191 00:13:52.639 --> 00:13:56.360 You shouldn't have the mindset of like just be yourself, because you can fundamentally 192 00:13:56.440 --> 00:14:01.639 change your personality to be better. And that's a little more extreme than I'm 193 00:14:01.639 --> 00:14:07.720 willing to go, but I agree that you should you should not treat your 194 00:14:07.720 --> 00:14:11.399 personality like it's a fixed thing, while at the same time you have to 195 00:14:11.440 --> 00:14:15.159 find the stuff that you can do that will actually work for who you are. 196 00:14:15.240 --> 00:14:18.320 Like when I go to the doctor and the doctor is trying to give 197 00:14:18.320 --> 00:14:22.639 me health advice, my wife will get upset with me because I'll push back 198 00:14:22.639 --> 00:14:26.279 on the doctor so much, and the reason is I say to the doctor, 199 00:14:26.320 --> 00:14:28.840 I'm like, look, we can't leave this office until we come up 200 00:14:28.840 --> 00:14:33.360 with something that I'm going to do that I will actually do. There is 201 00:14:33.440 --> 00:14:35.519 no value and you're telling me to do something that I won't that I know 202 00:14:35.600 --> 00:14:39.240 I won't actually do. So, like there's got to be this balance of 203 00:14:39.279 --> 00:14:45.039 like trying to evolve and become better, but but, but maintaining like these 204 00:14:45.039 --> 00:14:48.200 are these are habits that I can form because I know that I will actually 205 00:14:48.240 --> 00:14:52.080 do them. Yep, as much as I try, I won't ever be 206 00:14:52.279 --> 00:14:56.000 a fully analytical brain, and that's what Dan is really great at. So 207 00:14:56.120 --> 00:14:58.559 it actually allows us to lean on each other. And so to me it's 208 00:14:58.559 --> 00:15:03.159 like, yeah, you should get better at that side, but also if 209 00:15:03.200 --> 00:15:07.440 I'm heavier into the relation, relational side and can bring a lot of energy 210 00:15:07.480 --> 00:15:11.600 in a different way. That's uniquely me thing that I feel like there is 211 00:15:11.639 --> 00:15:13.519 some wiring there, there is some nature there, so it's a it's a 212 00:15:13.559 --> 00:15:18.559 fascinating conversation, but I love that you brought the polar opposite examples. My 213 00:15:18.679 --> 00:15:24.200 second example is more from the religious space, but it's called the Holy Post 214 00:15:24.240 --> 00:15:28.200 podcast and the reason I love this show is they always have two parts. 215 00:15:28.200 --> 00:15:31.320 So the first part is banter between two guys who have known each other and 216 00:15:31.360 --> 00:15:35.759 then usually they bring in a girl. She's there's two girls, so they'll 217 00:15:35.759 --> 00:15:39.000 like switch off every other episode. The front half they're taking on like some 218 00:15:39.039 --> 00:15:46.480 of the hotter topics, the things that they're just seeing from around spirituality church, 219 00:15:46.759 --> 00:15:48.279 and then the back half is the interview. A lot of times I 220 00:15:48.360 --> 00:15:52.879 skip the interview and I only listen to the first half. It's because they 221 00:15:52.919 --> 00:16:00.360 know each other well enough that it's and their depth of knowledge and history is 222 00:16:00.559 --> 00:16:04.279 so great that they can co host a show together in a very unique way. 223 00:16:04.480 --> 00:16:11.000 So don't think interview, Think Banter back and forth and I love watching 224 00:16:11.039 --> 00:16:17.559 how, in a recording setting you can still facilitate conversation well and like interrupt 225 00:16:17.559 --> 00:16:19.679 each other and have a good back and forth and like, Oh, I 226 00:16:19.720 --> 00:16:25.440 don't know if I think that way. So the Holy Post podcast for banter 227 00:16:25.639 --> 00:16:29.879 purposes has been really helpful to me and and is one of my favorite favorite 228 00:16:29.879 --> 00:16:36.360 podcasts right now. The thing about banter is, and I probably lean too 229 00:16:36.399 --> 00:16:40.960 far this direction, but I'm pretty outspoken about this Um in a pot. 230 00:16:40.960 --> 00:16:45.720 This is not true about, for Charismas Sake, having good conversation, but 231 00:16:45.799 --> 00:16:49.080 this is true for podcasting. In my opinion, whoever is having the AHA 232 00:16:49.200 --> 00:16:53.759 moment should get to interrupt. So if you're talking and it's triggering some big 233 00:16:53.799 --> 00:16:56.679 thought in my brain, I should just get to talk right over you and 234 00:16:56.759 --> 00:17:03.600 say it, because because that snippet of me fired up being like, oh 235 00:17:03.600 --> 00:17:07.039 my gosh, yeah, it's like this, like everybody thinks this thing, 236 00:17:07.039 --> 00:17:08.960 but the reality is DA, DA, Dadada, like that's a clip that 237 00:17:08.960 --> 00:17:14.000 you're gonna want to use and if if so, so, so we should. 238 00:17:14.200 --> 00:17:17.799 So you should be encouraging that in the setting of a podcast, which 239 00:17:17.839 --> 00:17:21.319 is why I tell all my guests to put headphones on so that they can 240 00:17:21.400 --> 00:17:23.240 hear if I'm interrupting them and I wear headphones so I can hear if they're 241 00:17:23.240 --> 00:17:27.200 interrupting me. Um. I've said that on on Dan's other podcast too. 242 00:17:27.480 --> 00:17:30.640 I think I probably take it too far. I'm a natural interrupter, so 243 00:17:32.359 --> 00:17:36.720 I probably actually need to do less interrupting. It's always a balance to strike. 244 00:17:37.319 --> 00:17:41.920 Okay, give me your your third and final favorite podcast right now. 245 00:17:41.920 --> 00:17:47.319 It's B two B growth, because I feel like I feel like B Two 246 00:17:47.319 --> 00:17:52.599 b growth is the place where I think I developed the most as a host. 247 00:17:52.359 --> 00:17:57.200 Um, just learning from James and Logan, uh, and then and 248 00:17:57.240 --> 00:18:02.240 then eventually becoming a host to be two be growth and developing the whole P 249 00:18:02.319 --> 00:18:06.680 O v. What? Why? How? Thing. Uh. It's also 250 00:18:06.960 --> 00:18:11.960 I was doing content based networking, uh, with much higher stakes. So, 251 00:18:12.920 --> 00:18:17.240 Um, I think B two B growth is a great place to learn 252 00:18:17.279 --> 00:18:21.480 how to host, if you're if that's what you're interested in, a great 253 00:18:21.480 --> 00:18:23.200 way to a great way to learn how, like you can listen to episodes 254 00:18:23.240 --> 00:18:26.920 and learn. Oh, that's a great way to shine the spotlight on somebody 255 00:18:26.920 --> 00:18:30.279 else, especially when you know that, like, one of the things that 256 00:18:30.319 --> 00:18:33.200 B two be growth doing is doing, is content based networking. You can 257 00:18:33.200 --> 00:18:36.559 go okay, there is a way to get good content and do content based 258 00:18:36.559 --> 00:18:38.640 networking at the same time. It's B two B growth. MM HMM. 259 00:18:40.359 --> 00:18:44.279 Yeah, it's been a fun balance to try to strike there and I'm excited 260 00:18:44.319 --> 00:18:48.000 too, because we're in like the evolution process yet again and like what the 261 00:18:48.000 --> 00:18:51.160 show will be and what it will look like moving forward. But there is 262 00:18:51.200 --> 00:18:53.519 I'm a firm believer in what you said there, that there is a balance 263 00:18:53.599 --> 00:18:57.160 to be struck between, okay, I want to get to know this person 264 00:18:57.200 --> 00:19:00.880 and I think that like we have service is that we could offer that, 265 00:19:00.920 --> 00:19:03.000 you know, this relationship could be mutually beneficial. But then there's also like 266 00:19:03.640 --> 00:19:07.000 you also have a wealth of knowledge that I want to tap into as a 267 00:19:07.039 --> 00:19:11.279 host. That will make for interesting content if I can pull it out in 268 00:19:11.319 --> 00:19:12.839 the right way. And it's fun to talk to people who aren't really in 269 00:19:12.880 --> 00:19:18.440 the podcasting space because it's an interesting challenge, uh, to get the content 270 00:19:18.480 --> 00:19:22.799 and drive home one kind of main point. So B Two B growth is 271 00:19:22.799 --> 00:19:25.400 a fun one, uh. And also, you know what? I had 272 00:19:25.440 --> 00:19:27.079 other ones written down, but I'll say because we've both been hosts of B 273 00:19:27.160 --> 00:19:32.200 two B growth, like why not just end on that one? Like that's 274 00:19:32.200 --> 00:19:37.000 such a fun way to to end that section. Okay, so with that, 275 00:19:37.319 --> 00:19:40.720 you alluded to something earlier. I wanted to hit on who's your favorite 276 00:19:40.720 --> 00:19:45.119 podcast host right now and like what's just give me like a lesson that you've 277 00:19:45.200 --> 00:19:47.880 learned or gleaned from them. I know we've talked about that a little bit 278 00:19:47.880 --> 00:19:52.160 in favorite podcast, but as a host, who stands out? Very few 279 00:19:52.160 --> 00:19:56.720 people host well, in my opinion. Uh, and so I listened to 280 00:19:56.720 --> 00:20:00.359 a lot of podcasts where, and maybe it's because I've been on the inside 281 00:20:00.359 --> 00:20:02.519 of it, and I'm like, that's not the question that I would have 282 00:20:02.559 --> 00:20:06.200 asked, like I want to know Da, Da, DA, like so. 283 00:20:06.200 --> 00:20:08.799 So I I often get frustrated with hosts when I listen to podcasts, 284 00:20:08.799 --> 00:20:14.039 but the reason I picked lex is because of his the way he asked questions. 285 00:20:14.480 --> 00:20:18.279 So, even though he's got even though he's completely flat, I think 286 00:20:18.319 --> 00:20:22.000 that he's he's doing something right when it comes to question asking, because he's 287 00:20:22.119 --> 00:20:29.759 making these super long interviews and he's got millions of subscribers. Yep, I 288 00:20:29.839 --> 00:20:33.880 think for me I was. I really mauled this one over, because a 289 00:20:33.920 --> 00:20:38.359 lot of the people that I admire are more in like radio space or sports 290 00:20:38.359 --> 00:20:42.559 space, which just speaks to maybe the type of stuff that I I'm fascinated 291 00:20:42.559 --> 00:20:47.519 by when you can talk on a topic like that. But the one that 292 00:20:47.599 --> 00:20:51.279 stuck out to me recently, and it's more because of actually his micro clips 293 00:20:51.279 --> 00:20:56.400 and his micro content on instagram and Tiktok, is Lewis House and he does 294 00:20:56.720 --> 00:20:59.839 school of Greatness, and I've gone in and out of like being interested in 295 00:20:59.839 --> 00:21:03.319 that show, not interested in that show, but if you go back, 296 00:21:03.440 --> 00:21:06.720 because his show has been around for so long now, you can see him 297 00:21:06.759 --> 00:21:11.240 developing as okay, I'm I'm a host too. Oh, I've built something 298 00:21:11.279 --> 00:21:17.599 that's like people want my perspective, and that's a transition that's pretty hard if 299 00:21:17.599 --> 00:21:23.079 you're a primarily a question asker. Fantastic, like continue to own that and 300 00:21:23.079 --> 00:21:27.039 and hone that skill, but at the same time, if you've built an 301 00:21:27.039 --> 00:21:30.799 audience on a show, they also want to know your perspective on topics, 302 00:21:32.200 --> 00:21:36.000 and that's something that I have to continually get better at, especially because I 303 00:21:36.000 --> 00:21:38.920 was kind of late to the marketing game but had a podcast background, so 304 00:21:38.960 --> 00:21:42.039 I knew how to ask some questions, but I didn't necessarily have all the 305 00:21:42.400 --> 00:21:48.160 formed opinions and I think watching his transition from I ask quality questions too. 306 00:21:48.519 --> 00:21:52.240 Oh, you said that and I actually have an opinion on this. Not 307 00:21:52.279 --> 00:21:56.960 necessarily that's counter but it adds to the conversation. That's a different way of 308 00:21:57.000 --> 00:22:03.279 hosting. That is super were super valuable too. If you're newer to podcasting, 309 00:22:03.279 --> 00:22:06.119 and maybe that's new to you, like you're coming, to just shine 310 00:22:06.160 --> 00:22:11.960 the spotlight on your guest. Figuring out that great balance is, yeah, 311 00:22:11.279 --> 00:22:15.759 skill to develop. I think one of the things that you can do to 312 00:22:15.839 --> 00:22:19.440 start developing strong points of view yourself as a host so that you can start 313 00:22:19.440 --> 00:22:23.680 doing micro. You're probably already doing micro, that video micro or episodes where 314 00:22:23.680 --> 00:22:26.960 you're the solo host. That are awesome. But Um, just for anyone 315 00:22:27.000 --> 00:22:30.680 who's listening, like uh, start, start as the dumb person, like 316 00:22:30.839 --> 00:22:33.839 start with like I'm dumb and I'm just gonna Learn and I'M gonna learn from 317 00:22:33.839 --> 00:22:38.240 everybody that I talked to. But as you start to feel comfortable, start 318 00:22:38.799 --> 00:22:44.920 presenting the devil's advocate position of the p o vs of your guests. And 319 00:22:45.079 --> 00:22:47.640 it doesn't have to be your belief, but if you can figure out what 320 00:22:47.759 --> 00:22:52.440 the opposite belief is that and stated as strongly as possible and get your guests 321 00:22:52.480 --> 00:22:57.000 to have to answer challenges to their own beliefs. It will start developing your 322 00:22:57.039 --> 00:23:02.400 own points of view because you'll be pitting ideas against each other and you'll start 323 00:23:02.400 --> 00:23:07.160 to take on beliefs. That's good, all right. Let's end this episode 324 00:23:07.160 --> 00:23:11.519 to me with each of us giving one helpful tips, something we've learned from 325 00:23:11.559 --> 00:23:15.839 our time as podcast hosts. Let's each give one tip, and that's how 326 00:23:15.839 --> 00:23:18.759 we'll wrap this thing. You already have given away a lot of gold in 327 00:23:18.799 --> 00:23:22.640 this. It's been a super fun to have you. But if you could 328 00:23:22.680 --> 00:23:25.240 just give us one thing to walk away with, what would be your your 329 00:23:25.279 --> 00:23:30.079 thing you'd want to tell this room full of podcast hosts? Man One thing. 330 00:23:30.640 --> 00:23:33.640 Um, I was going to give three things. Well, if you 331 00:23:33.640 --> 00:23:37.359 can give them a quick I'll give you. I'll let you. I'll say 332 00:23:37.519 --> 00:23:40.440 I'll say this. If it's like I'm just starting out, I need training 333 00:23:40.440 --> 00:23:42.039 wheels, P O v Discovery and what? Why? How, if you 334 00:23:42.079 --> 00:23:45.839 don't know what that is like, sweet fish media dot com. Type in 335 00:23:45.920 --> 00:23:48.680 P O V or P O v Discovery. What? Why? How? 336 00:23:48.720 --> 00:23:52.480 I did a video where it's it's a templated thing that you can do where 337 00:23:52.480 --> 00:23:57.119 you can consistently deliver good episodes with almost no hosting skills. If you want 338 00:23:57.119 --> 00:24:02.960 to develop posting skills from the content based networking perspective of developing relationships with your 339 00:24:02.960 --> 00:24:07.559 guests, charisma in command, like just start getting into charisma in command content. 340 00:24:07.240 --> 00:24:11.920 And then, uh, from a content perspective, it's the whole like 341 00:24:12.039 --> 00:24:15.359 devil's advocate thing. Like, if you want to start developing better content, 342 00:24:15.440 --> 00:24:18.880 start figuring out what the devil's advocate position is of your guests. Yep, 343 00:24:19.680 --> 00:24:23.119 if you want to develop your P O v, one thing I would suggest 344 00:24:23.160 --> 00:24:26.319 too, is in your show notes write a story that you're going to tell 345 00:24:26.920 --> 00:24:32.000 so instead of like waiting for them, have it baked in. Here's the 346 00:24:32.039 --> 00:24:34.599 five questions I'm gonna ask and after question three, if I was answering it, 347 00:24:34.640 --> 00:24:37.720 I would say this story. So I'M gonna have it in my notes 348 00:24:37.720 --> 00:24:40.759 and I'm gonna share this story. When you bake it into your show notes, 349 00:24:40.880 --> 00:24:45.720 you are giving yourself permission to share your perspective and you have to get 350 00:24:45.759 --> 00:24:48.680 in that routine the same way you've got in your normal show routine. So 351 00:24:48.720 --> 00:24:51.759 that's a way to develop your p o v. and then the other thing 352 00:24:51.799 --> 00:24:55.880 is just I always do every episode with a Whiteboard next to me and I'm 353 00:24:56.000 --> 00:25:00.079 jotting down. That's my act of listening, participation right and being able to 354 00:25:00.200 --> 00:25:03.759 sum up what they just said and read it back to them or just say 355 00:25:03.799 --> 00:25:07.599 it back to them right. You're it's a great way to make you a 356 00:25:07.599 --> 00:25:11.039 better host. You're not doing anything except for mirroring and proving that you were 357 00:25:11.079 --> 00:25:15.480 actually listening, but it creates a flow in the conversation and sometimes you just 358 00:25:15.519 --> 00:25:18.039 say what they said right back to them, don't ask a question, and 359 00:25:18.079 --> 00:25:23.000 then they have more to say. So yes, yeah, that's really that. 360 00:25:23.079 --> 00:25:26.799 No, I agree. That's really good advice. Like when when you 361 00:25:26.839 --> 00:25:30.319 can, when you can say something and it's not a question and it forces 362 00:25:30.400 --> 00:25:33.599 the other person to expound more. Like that's really good. That's a really 363 00:25:33.640 --> 00:25:37.640 good hosting so uncomfortable at first, though. First few times you try that, 364 00:25:37.759 --> 00:25:42.000 you're like my hope they get what I'm doing here, but it's worth 365 00:25:42.039 --> 00:25:47.480 trying. Man, I love this, Timmy. We uh need to wrap 366 00:25:47.519 --> 00:25:52.039 it, but could talk to you about podcasting for a long time. Appreciate 367 00:25:52.079 --> 00:25:56.920 you jumping on Mike Club and to everyone listening. You know, if you 368 00:25:56.960 --> 00:25:59.319 ever have a question. If you ever want to connect with us the MIC 369 00:25:59.359 --> 00:26:02.680 club community, he is the place to do that over on Linkedin and I 370 00:26:02.920 --> 00:26:06.079 love to have a good back and forth and always want to continue to get 371 00:26:06.119 --> 00:26:08.359 better at the skill of podcasting. So thanks for listening to this episode, 372 00:26:08.359 --> 00:26:11.759 everybody. We'll be back next week with another one. Timmy, your a 373 00:26:11.799 --> 00:26:15.799 legend. Thank you for being here. Man, thanks, Benjie, you 374 00:26:15.839 --> 00:26:15.720 two, this is awesome.