Oct. 18, 2021

How to Prepare Your Guests For Seamless Interviews


In this episode, Dan Sanchez talks about two separate checklists he uses with guests to avoid mistakes and improve the content of the podcast. One is the pre-show checklist he sends to guests and the other is the preinterview checklist he reads with them just before recording. 

Transcript

WEBVTT 1 00:00:01.520 --> 00:00:04.639 Welcome back to my club. Will we break down what's working with be TOB 2 00:00:04.759 --> 00:00:09.669 podcast? I'm Dan Sanchez. Friends Call Me Danchez, and today I want 3 00:00:09.669 --> 00:00:14.310 to talk to you about how to prepare your guests for interviews. How to 4 00:00:14.390 --> 00:00:19.469 prepare your guests for interviews, there's after doing over I don't know, I've 5 00:00:19.510 --> 00:00:22.620 probably done over a hundred and fifty interviews as a podcast host now, since 6 00:00:22.660 --> 00:00:26.219 working for a sweet fish and a little bit before sweetfish, and I found 7 00:00:26.339 --> 00:00:32.100 that with a little bit of work one time, you can save yourself a 8 00:00:32.219 --> 00:00:35.380 lot of frustration with these interviews. And so I want to walk you through 9 00:00:35.420 --> 00:00:39.490 two tools that I'm using to prepare my guests for the interview. One comes 10 00:00:39.570 --> 00:00:43.570 before the interview and one comes in the pre interview, right before you smash 11 00:00:43.689 --> 00:00:47.170 record, okay, and I wanted to share them. One is a prep 12 00:00:47.329 --> 00:00:51.600 sheet and the other one is a pre interview checklist, and I want to 13 00:00:51.640 --> 00:00:55.399 share these tools with you because I found that I've was actually coaching even a 14 00:00:55.439 --> 00:00:58.600 lot of our customers and just like copying and pasting my prep sheet and sending 15 00:00:58.600 --> 00:01:00.320 it to them over and over again. So I wanted to record it here 16 00:01:00.320 --> 00:01:03.280 in this podcast for all of our future customers, so I can just point 17 00:01:03.310 --> 00:01:10.709 them to this episode and for prospects are people getting into BEDB podcasting who want 18 00:01:10.750 --> 00:01:15.230 to make their process a little bit smoother. So let's start with the prep 19 00:01:15.430 --> 00:01:17.750 sheet. Now, the prep sheet can be used in multiple ways and I 20 00:01:17.750 --> 00:01:19.900 didn't invent it. I'd seen other podcasters use it with me as I got 21 00:01:19.980 --> 00:01:25.180 onto their shows, and all it is is a is a is essentially two 22 00:01:25.260 --> 00:01:27.379 things. One it's a little bit of information about your show, so they 23 00:01:27.379 --> 00:01:32.299 have context of who they're speaking to and what they're interested and what you're what 24 00:01:32.420 --> 00:01:34.769 the angle of your show is, and then the other one is a checklist 25 00:01:34.810 --> 00:01:40.010 of things they need before they come onto the interview. So let's go over 26 00:01:40.170 --> 00:01:42.010 a little bit. I actually have my checklist pulled open here, which I 27 00:01:42.170 --> 00:01:46.530 made with I think I made this with lead pages. Yes, this is 28 00:01:46.569 --> 00:01:51.519 not on our website and it's kind of it kind of has like a your 29 00:01:51.560 --> 00:01:55.079 guide to being a fantastic guest on bdb growth and it has a little fun 30 00:01:55.159 --> 00:01:57.079 spongebob gift on here and all that kind of stuff. And actually have a 31 00:01:57.120 --> 00:02:01.469 loom video recorded that says get to know us, welcome to bedb growth, 32 00:02:01.510 --> 00:02:06.790 and I kind of go over some of the the facts about what it's like 33 00:02:06.909 --> 00:02:08.189 to be on beb growth. WHO BE TO BE GROWTH? What? Who 34 00:02:08.270 --> 00:02:12.469 the listeners are, what they do, what the angle of the show is, 35 00:02:12.550 --> 00:02:14.870 like I said, and I kind of overview like hey, this is 36 00:02:14.909 --> 00:02:20.659 a show for bb growth practitioners. I interview people in the trenches, sometimes 37 00:02:20.699 --> 00:02:23.500 thought leaders, but generally people who are doing the work and I'm trying to 38 00:02:23.539 --> 00:02:28.300 find actionable insights. So I'm giving them ahead of that information ahead of time 39 00:02:28.620 --> 00:02:30.930 so when they're preparing in their minds they're not going into the theory of things, 40 00:02:30.969 --> 00:02:34.689 they're going into the things that are actually working for them. It kind 41 00:02:34.689 --> 00:02:37.610 of preps them and lets them feel a little bit more confident before the show 42 00:02:38.810 --> 00:02:40.969 and have better prepared answers for the show. I'm going to get better content 43 00:02:42.050 --> 00:02:45.759 because I'm better preparing them with the context they need before going live on the 44 00:02:45.800 --> 00:02:47.400 show. I recorded a loom video, but you could easily just make it 45 00:02:47.439 --> 00:02:51.280 a boldeted list of what the show is about and who's listening to this show. 46 00:02:52.039 --> 00:02:55.400 Now on the other part I have on this page is what I call 47 00:02:55.439 --> 00:02:59.949 it the technical details. What you need to know before we record, and 48 00:03:00.069 --> 00:03:01.870 I have a list of I say, I don't have it numbered as one, 49 00:03:02.030 --> 00:03:06.389 two, three, four, five, six things that people need to 50 00:03:06.469 --> 00:03:09.430 know about your thing. Your list could have more or less bullet points than 51 00:03:09.469 --> 00:03:12.900 mine, but here's some of the things on my list that I'm sending them 52 00:03:12.939 --> 00:03:16.539 ahead of time. First is a stable Internet connection. I let everybody knows 53 00:03:16.740 --> 00:03:20.780 because it sucks when they're on wifiing there. Breaking in and out of just 54 00:03:20.860 --> 00:03:23.979 ruins an interview when you have to like restart it multiple times. So I 55 00:03:23.020 --> 00:03:30.810 tell them at least I at least want fifteen mbps down as and five mbps 56 00:03:30.050 --> 00:03:36.770 up, and they may want to consider being at least close to their Wi 57 00:03:36.849 --> 00:03:40.009 fi router. But even better if they're just connected invite Ethernet. It's amazing 58 00:03:40.050 --> 00:03:45.159 how many people don't think about that before an interview, but it's important to 59 00:03:45.199 --> 00:03:47.840 tell them what. Second is they need a quiet room to record in. 60 00:03:49.560 --> 00:03:51.560 They it that. People ask me like, Oh, I'm going to a 61 00:03:51.599 --> 00:03:53.080 coffee can we record in a coffee shop? I'm like no, you can't 62 00:03:53.120 --> 00:03:55.750 record in a coffee shop. It's too loud. Like be a quiet room 63 00:03:55.830 --> 00:04:00.270 in your house. I had one time someone asked me if they could record 64 00:04:00.310 --> 00:04:03.030 from the bathroom I was like, what are you? Are you kidding me? 65 00:04:03.389 --> 00:04:08.830 From a bathroom literally, I'm like, you're at a hotel, like, 66 00:04:08.830 --> 00:04:10.659 why don't you go to Your Hotel Room? Would have work, but 67 00:04:11.139 --> 00:04:13.939 it is what it is. That's why, that's why every single bullet point 68 00:04:13.939 --> 00:04:15.980 on this list is there for a reason. It's because it became a problem 69 00:04:16.019 --> 00:04:21.300 at some point. Number three is minimize your alerts, like their phone, 70 00:04:21.420 --> 00:04:24.610 their slack. They're going to want to turn those off ahead of time. 71 00:04:28.089 --> 00:04:30.850 For is they need to think about their lighting. I always record video. 72 00:04:30.889 --> 00:04:34.089 I don't always use video, but I still want to have the ability to 73 00:04:34.290 --> 00:04:39.319 use a video clip if I so desire as a podcast host is to promote 74 00:04:39.360 --> 00:04:43.240 this thing. So think about like the lighting are don't record this thing the 75 00:04:43.319 --> 00:04:46.519 dark. Be prepared to be on camera. That's part of my show. 76 00:04:46.680 --> 00:04:48.480 It may not be true for your show that you want to record the the 77 00:04:48.680 --> 00:04:51.910 video, but I do. And then I talk a little bit about the 78 00:04:51.949 --> 00:04:55.990 microphone. They need the rite microphone. I tell them that are pods. 79 00:04:56.029 --> 00:05:00.350 Specifically, our horrible choices were a podcast interview and that the cheap apple headphones 80 00:05:00.430 --> 00:05:02.949 with like the chords where the mic kind of handles down by the mouth is 81 00:05:03.029 --> 00:05:06.300 actually much better. And then I tell them if they want to buy a 82 00:05:06.420 --> 00:05:09.899 mic, this is what we I point. I send them a link to 83 00:05:09.939 --> 00:05:12.939 Amazon word. I send them the MIC at we send all our customers if 84 00:05:12.939 --> 00:05:15.939 they want to invest in that. Most people don't. In the apple headphones 85 00:05:15.980 --> 00:05:18.300 work great. I usually do a sound check. I walk through this sound 86 00:05:18.300 --> 00:05:21.689 again in the pre interview. And then, lastly, for US specifically, 87 00:05:21.730 --> 00:05:25.730 we use a tool called riverside to record interview. So I tell them they 88 00:05:25.769 --> 00:05:29.410 need to use Google chrome as a web browser because it doesn't work on Safari, 89 00:05:29.529 --> 00:05:31.250 it doesn't work on Firefox, it doesn't work on brave, it doesn't 90 00:05:31.250 --> 00:05:34.490 work on an edge like. You have to use Google chrome. Luckily, 91 00:05:34.610 --> 00:05:39.279 like chrome kind of dominates the market. So like this rarely is a problem 92 00:05:39.360 --> 00:05:42.639 for us. Only when they work at big companies and have, I don't 93 00:05:42.639 --> 00:05:45.920 know their its, excessive about locking out APPS. Is this usually a problem? 94 00:05:46.600 --> 00:05:49.709 And then underneath that I have actually, yeah, that's it. That's 95 00:05:49.709 --> 00:05:54.230 the two things I have on this list. Get to know us and technical 96 00:05:54.269 --> 00:05:57.829 ty details, what you need to know before you re record. And I 97 00:05:57.949 --> 00:06:02.310 have these things listed after they book the interview. So I have this webs 98 00:06:02.509 --> 00:06:06.899 like web page it goes straight to this web page after they booked the interview, 99 00:06:06.939 --> 00:06:10.139 so that it's Bam right there, right when they need to know it. 100 00:06:10.220 --> 00:06:15.540 It's also something that I emailed the guests before they come on. Still, 101 00:06:15.459 --> 00:06:18.209 not everybody reads the list, so you try to make it as convenient 102 00:06:18.250 --> 00:06:21.449 as possible to prep some people that are like to prepare ahead of time like 103 00:06:21.569 --> 00:06:25.610 to read it and kind of have all their details and ducks in a row 104 00:06:25.689 --> 00:06:30.329 before the interview. But naturally there's some people that skipped the instructions and just 105 00:06:30.490 --> 00:06:33.839 want to dive right in. That's fine. So that's why I have this 106 00:06:33.920 --> 00:06:39.480 second part, which is the pre show checklist right which I cover some of 107 00:06:39.519 --> 00:06:44.680 the same exact information just to make sure that it so that the interview goes 108 00:06:44.920 --> 00:06:48.069 smoothly. So while I do the pre interview, and that's probably another show 109 00:06:48.069 --> 00:06:50.189 will do on my club later, is like, what is a good pre 110 00:06:50.350 --> 00:06:56.430 interview look like? A sorry, when I say pre interview, I mean 111 00:06:56.509 --> 00:06:59.709 like the part before when you jump onto do the recording. A pre interview 112 00:06:59.750 --> 00:07:01.939 could be a totally separate call, but there's also the section right before you 113 00:07:02.019 --> 00:07:06.740 push record, right when you jump on with them on the interview. Some 114 00:07:06.899 --> 00:07:11.779 people tap record right away. I would avoid that, but this is the 115 00:07:11.939 --> 00:07:15.970 list of questions I go into after the formal introduction, like hey, how's 116 00:07:15.009 --> 00:07:17.930 it going? So excited to do this interview. You kind of go through 117 00:07:17.930 --> 00:07:21.889 the pleasant trees and you're like, okay, I'm going to walk through my 118 00:07:23.089 --> 00:07:27.370 pre show checklist before I tap record, and they nod their heads and then 119 00:07:27.410 --> 00:07:30.240 you you. I rattle off this checklist and this is the exact way I 120 00:07:30.360 --> 00:07:31.680 read it to them, and this is what I have on my list. 121 00:07:31.720 --> 00:07:34.199 I actually have, let's see, three, four, five, six, 122 00:07:34.279 --> 00:07:41.240 bullet points here as well. They're slightly different than what I had on my 123 00:07:41.279 --> 00:07:44.040 other checklist, but there's some overlap. So the first thing I jumped to 124 00:07:44.470 --> 00:07:49.910 jump into is turn off slack, turn off your phone. If an interruption 125 00:07:50.509 --> 00:07:57.949 does happen, take a pause, along pause and start over. Feel free 126 00:07:57.990 --> 00:08:00.620 to take a pause anytime you need to collect your thoughts. I'm kind of 127 00:08:00.660 --> 00:08:03.980 reading through the bullet points here, and the reason why I emphasize it's two 128 00:08:05.019 --> 00:08:07.620 separate bullet points. If an interruption does happen, take a long pause and 129 00:08:07.699 --> 00:08:11.660 start over, and then I add another bullet point underneath his. Feel free 130 00:08:11.699 --> 00:08:15.250 to take a pause. We have editors who are going to be listening to 131 00:08:15.370 --> 00:08:18.209 this. If you don't have editors, then this might be a different process 132 00:08:18.250 --> 00:08:22.610 for you. But audio editors no to catch mistakes generally by looking at the 133 00:08:22.730 --> 00:08:26.209 flat line of the audio where there's no talking. They kind of zoom in 134 00:08:26.329 --> 00:08:31.600 on that area and make sure everything's cleaned up. So I actually emphasize, 135 00:08:31.680 --> 00:08:33.960 like Hey, you, when you make a mistake or want to do a 136 00:08:33.080 --> 00:08:37.399 do over or just take a moment, we edit out all the silence and 137 00:08:37.519 --> 00:08:39.720 you will sound like a rock star. But please take an awkwardly long pause 138 00:08:39.759 --> 00:08:46.870 and actually exactly like emphasize that by doing something like this. That was a 139 00:08:46.950 --> 00:08:50.190 long, awkward pause even in the PODCAST, right. You felt that. 140 00:08:50.269 --> 00:08:52.149 Yeah, it's easy to see. It's easier for the audio engineers to catch 141 00:08:52.190 --> 00:08:56.299 it because it's been coomes's long flat time like piece. So I emphasize. 142 00:08:56.340 --> 00:09:01.419 I even demonstrate awkwardly on the call and leave like three seconds of gap 143 00:09:01.620 --> 00:09:05.059 in there to demonstrate they need to take a long, awkward pause and it 144 00:09:05.179 --> 00:09:07.179 needs to be awkward, otherwise it's not long enough. People forget still you'll 145 00:09:07.220 --> 00:09:11.850 have to remind them the next second. The last bullet point is the video. 146 00:09:13.129 --> 00:09:16.370 I have to tell them as the videos recorded local as again we use 147 00:09:16.409 --> 00:09:18.690 riverside, so don't worry about what you see on the screen. It's not 148 00:09:18.730 --> 00:09:22.809 as good as zoom. So, like sometimes the video fades in and out, 149 00:09:22.850 --> 00:09:24.519 and I tell them about that. And if we get disconnected, just 150 00:09:24.639 --> 00:09:28.080 come back to the link in the calendar invite and come back. It's no 151 00:09:28.200 --> 00:09:31.480 problem. Will just start recording again. And I tell them all that because, 152 00:09:31.519 --> 00:09:33.600 again, these things happen. So it's the kind of Nice to give 153 00:09:33.639 --> 00:09:37.039 them a heads up ahead of time that don't panic, just just go through 154 00:09:37.039 --> 00:09:41.149 the process. It's okay. Again, I've added all these bullet points because 155 00:09:41.269 --> 00:09:45.549 us, I've run into these issues at some point and then I just keep 156 00:09:45.590 --> 00:09:48.110 as I run into new issues, I add more bullet points. As you 157 00:09:48.190 --> 00:09:50.870 run into issues, have a preshow checklist to add them to. It becomes 158 00:09:50.909 --> 00:09:54.500 handy. You can start with a few on mine, like the turnoff slack, 159 00:09:54.580 --> 00:09:58.299 turnoff phones if interruptions happen, like all that stuff. Like rip, 160 00:09:58.580 --> 00:10:01.179 like steal my list and then start building it yourself as you run into your 161 00:10:01.220 --> 00:10:05.539 own unique situations or things that you find our problems. Okay, after I 162 00:10:05.659 --> 00:10:09.889 go through the checklist, I do a final check and then we start recording. 163 00:10:09.929 --> 00:10:15.929 I found that those two rules help create better content and more consistent contents. 164 00:10:16.049 --> 00:10:18.409 I'm not worrying about the little errors, I'm not worrying about the little 165 00:10:18.409 --> 00:10:22.039 performance issues. I can just actually focus on the questions and listening to their 166 00:10:22.080 --> 00:10:26.840 answers because I've handled the problems and when a problem does arise, we've already 167 00:10:28.320 --> 00:10:31.799 discussed and have a plan for when the problems arise, like if the Internet 168 00:10:31.840 --> 00:10:35.039 connection dies or something, we can get back in. We don't have to 169 00:10:35.120 --> 00:10:37.789 worry about it and reset. I can. We could just work through it 170 00:10:37.990 --> 00:10:41.870 more effect more quickly that way. So hopefully that's helpful to you. I 171 00:10:41.029 --> 00:10:43.789 know it's been a big help to me and I've recommended it to multiple customers. 172 00:10:45.429 --> 00:10:48.990 That's it. Remember, the first rule of my club is, of 173 00:10:48.070 --> 00:10:52.620 course, to talk about my club. Come on, we're marketing podcasters here, 174 00:10:52.139 --> 00:10:58.259 so please tell a friend, leave a review or send me a DM 175 00:10:58.379 --> 00:11:03.379 on Linkedin at linkedincom. I am digital marketing Dan. I love to hear 176 00:11:03.580 --> 00:11:03.139 from all of you.