April 18, 2022

Microphones, YouTube, and Second Tier Podcast Apps w/Dan & Angela


In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community.

Mentioned: The Personal Podcaster episode on how to improve your intonation.  

Top podcast apps to make sure your show is getting found on:

  1. Spotify
  2. Apple Podcasts
  3. Google Podcasts
  4. Stitcher
  5. Podchaser
  6. Castbox
  7. Overcast
  8. Castro
  9. Pocketcasts
  10. Player FM
  11. Amazon Music

To see a full list, you can see one Dan's been working on with the Attention Podcast here.  

Transcript
WEBVTT 1 00:00:00.040 --> 00:00:04.200 Welcome back to another episode of MC Club. I'm Dan Sanchez and I'm here 2 00:00:04.240 --> 00:00:08.720 with Angela Chong, who is the production manager at sweetfish, and together we're 3 00:00:08.720 --> 00:00:11.800 going to be come covering a number of topics for my club. In that 4 00:00:11.880 --> 00:00:14.880 fact, this is the first episode of a new format that we wanted to 5 00:00:14.919 --> 00:00:20.239 introduce to cover a variety of things in each episode, covering podcast news that's 6 00:00:20.280 --> 00:00:26.480 relevant for be tob marketers, highlighting a mic club member and going through questions 7 00:00:26.480 --> 00:00:29.839 that we see pop up a lot in be to be marketing and be to 8 00:00:29.879 --> 00:00:34.280 be podcasting circles. So we're going to lead with some news, highlight a 9 00:00:34.320 --> 00:00:38.039 member and what they're doing well and answer some questions before signing off. This 10 00:00:38.119 --> 00:00:41.640 is the new format that we're testing up before we even launch. My Club 11 00:00:41.719 --> 00:00:44.920 is actually pre launched. So what? We don't have any official numbers yet. 12 00:00:44.920 --> 00:00:48.000 We're going to pull someone forward for you just to give you an idea, 13 00:00:48.119 --> 00:00:52.880 a tea's, of what this show is going to look like going forward. 14 00:00:52.920 --> 00:00:56.000 Angela, thanks for joining me today. Thanks, Dan, thanks so 15 00:00:56.119 --> 00:01:00.439 much for having me. It's almost like it's an interview, but really we're 16 00:01:00.479 --> 00:01:03.040 co hosting the show and I knew I needed another voice. It couldn't just 17 00:01:03.079 --> 00:01:07.319 be the Dan show. And Angela is so good at working with people, 18 00:01:07.439 --> 00:01:11.319 so great at managing so many podcasts. Like, how many podcast do you 19 00:01:11.359 --> 00:01:15.159 typically manage? You? I know you don't manage them directly. You manage 20 00:01:15.239 --> 00:01:19.719 multitude of producers that manage all the shows for sweetfish, but how many shows 21 00:01:19.719 --> 00:01:23.640 do you think are accounted there? Yeah, currently we have over ninety different 22 00:01:23.640 --> 00:01:29.400 PODCASTS, so it's wild to think through how many shows we have right now. 23 00:01:29.400 --> 00:01:33.040 That is a lot of podcasts with a lot of episodes going out every 24 00:01:33.040 --> 00:01:36.439 single day that have to go out on time, with all their elements, 25 00:01:36.760 --> 00:01:42.079 audio editing, blogs, microo videos, the list goes on and on with 26 00:01:42.120 --> 00:01:46.159 all the different elements for every single episode. It's a madhouse sometimes, but 27 00:01:46.519 --> 00:01:51.040 Angela gets it done. Thank yeah. So she'll be highlighting the customer but 28 00:01:51.120 --> 00:01:56.000 first we wanted to jump into some podcast news. Some really cool things happen 29 00:01:56.079 --> 00:01:57.879 this week and I pulled out a few snippets that I think would be relevant 30 00:01:57.959 --> 00:02:05.079 for all BEDB podcasters to know, starting with spotify's podcast discovery carousel. It's 31 00:02:05.079 --> 00:02:08.280 a new feature that's coming into spotify and since pot spotify's taken the number one 32 00:02:08.319 --> 00:02:13.240 seed is the most the most listen to, the place where people listen to 33 00:02:13.280 --> 00:02:16.240 podcast the most. It's worth noting. Essentially, they're going to create almost 34 00:02:16.280 --> 00:02:22.439 like a tick tock feature for your spotify APP where you can casually browse through 35 00:02:22.479 --> 00:02:27.319 different kinds of podcast and getting snippets of them to aid and podcast discovery. 36 00:02:27.400 --> 00:02:30.599 So this is interesting news because it almost makes you wonder, lawn, do 37 00:02:30.639 --> 00:02:34.000 I need to start my podcast differently? We don't. I have a feeling 38 00:02:34.000 --> 00:02:37.240 they're going to be starting from the intro of the episode rather than pulling from 39 00:02:37.280 --> 00:02:39.080 the middle, like I've seen some APPs do before, trying to find the 40 00:02:39.080 --> 00:02:45.199 most recent or most interesting part of the interview with Ai, which is a 41 00:02:45.240 --> 00:02:46.680 hit and miss. They're just going to be starting right in the beginning, 42 00:02:46.680 --> 00:02:53.560 which makes me wonder. Should more podcasts kick off every single interview before the 43 00:02:53.560 --> 00:02:58.039 trailer, with the best snippet of the podcast, because that's a pretty common 44 00:02:58.039 --> 00:03:02.080 way to start most of our podcast right? Yeah, we hear a number 45 00:03:02.120 --> 00:03:07.319 of teasers before lots of different shows. It could be the most interesting snippit 46 00:03:07.520 --> 00:03:13.680 or it could be just this amazing quote that the guests shared. To See, 47 00:03:13.719 --> 00:03:15.479 like, which ones work better. Should you start off with something that 48 00:03:15.520 --> 00:03:20.759 teases, or should you just drop a nugget or maybe a little piece of 49 00:03:20.759 --> 00:03:24.000 inspiration or a little bit of a something? That's a mystery. I'm sure 50 00:03:24.000 --> 00:03:28.199 there will be an art formed around how to pick the right snippet. Now 51 00:03:28.280 --> 00:03:30.960 is usually we can go through and grab something that kind of sounded interesting, 52 00:03:30.039 --> 00:03:34.280 put it on the front, then go to trailer and then into the full 53 00:03:34.319 --> 00:03:38.360 episode right another news, speaking of like podcast players, I read a report 54 00:03:38.400 --> 00:03:44.240 from Pod News that most people are actually unhappy with podcast players. They went 55 00:03:44.319 --> 00:03:46.800 and did a massive survey and ask people, like what they liked or didn't 56 00:03:46.840 --> 00:03:52.639 liked about their podcast APP of choice, whether that spotify, apple podcast or 57 00:03:52.719 --> 00:03:58.159 Google or whatever it is, and most people don't like whatever they're using right 58 00:03:58.240 --> 00:04:00.240 now. A lot of people are like, yeah, I use this, 59 00:04:00.360 --> 00:04:03.039 but and it's a big butt. It's a problem for a lot of the 60 00:04:03.039 --> 00:04:06.759 big podcast APPS. It's a little bit it's too clunky, it's outdated, 61 00:04:06.840 --> 00:04:12.159 it doesn't have good features. Spotify it's we don't listen to our podcast like 62 00:04:12.159 --> 00:04:15.639 we listen to our music. So it's weird experience. Just part of what 63 00:04:15.719 --> 00:04:17.680 keeps me out of spotify. I've actually been pretty happy with apple, but 64 00:04:17.800 --> 00:04:21.600 enough people are unhappy with the big ones that they've started moving to smaller players, 65 00:04:21.600 --> 00:04:25.160 which is why I feel like every other week I hear about a new 66 00:04:25.199 --> 00:04:29.240 podcast APP launching. I've written indexed as many of them as I could and 67 00:04:29.240 --> 00:04:33.319 I found about I'm up to fifty five, sixty different podcast happened to like 68 00:04:33.560 --> 00:04:38.800 networks out there where you can have your podcast listed. There are diamond dozen, 69 00:04:38.800 --> 00:04:41.720 but some of the middle ones, like the ones that aren't the big 70 00:04:41.800 --> 00:04:45.000 three, are starting to work their way up the ranks and I've even noticed 71 00:04:45.000 --> 00:04:47.680 an analytics of many of the shows that we manage here at sweetfish. Are 72 00:04:47.720 --> 00:04:54.240 Starting to see more downloads from places like overcast, places like, I think 73 00:04:54.279 --> 00:04:57.959 it's pocket cast, that stitchers probably been the number for and for a while 74 00:04:58.040 --> 00:05:00.560 here, but I'm starting to see like even Deezer, which is a podcast 75 00:05:00.600 --> 00:05:02.959 APP I didn't even really know about until month ago, and I'm like, 76 00:05:03.079 --> 00:05:09.560 uh, got twenty downloads from deezer. Huh, that's interesting. Yeah, 77 00:05:09.600 --> 00:05:15.199 for sure, that is interesting. Kind of tells me that people are looking 78 00:05:15.240 --> 00:05:17.759 for other solutions and they're experimenting. So and people are fine, they like 79 00:05:17.920 --> 00:05:23.680 to listen like different listening experiences. So as a podcaster, I'd say am 80 00:05:23.680 --> 00:05:26.560 we probably need to be paying attention to wear our podcast is listed and getting 81 00:05:26.600 --> 00:05:29.199 it listed on more. At the end of the episode I'll give you the 82 00:05:29.240 --> 00:05:31.680 top eleven that I think you should be listed on, if not all five 83 00:05:31.680 --> 00:05:34.519 thousand, two hundred and sixty, which I'll probably create a master list in 84 00:05:34.560 --> 00:05:38.120 the future episode for you to check out and how to get list out on 85 00:05:38.120 --> 00:05:40.639 all of them. It's a lot of manual work, but it's worth it. 86 00:05:40.639 --> 00:05:44.279 It's only one time set up. So that's been some interesting news this 87 00:05:44.319 --> 00:05:49.519 week. Another piece is a blog post that came out from Dan Meisner about 88 00:05:49.560 --> 00:05:56.040 the four kinds of podcast content found on Youtube. Honestly, this is a 89 00:05:56.120 --> 00:06:00.079 question we get from our customers all the time and it's something I want to 90 00:06:00.079 --> 00:06:02.000 tackle a little bit more in the Qa section of this podcast. But he 91 00:06:02.040 --> 00:06:09.279 wanted to four different kinds of podcast content, one being essentially clips of a 92 00:06:09.319 --> 00:06:14.879 podcast, to being full episodes of the podcast, three being audiograms and then 93 00:06:14.920 --> 00:06:16.959 forth being like an animated kind of version. I'm going to go ahead and 94 00:06:16.959 --> 00:06:20.279 link to that. It's definitely worth the read if you're on the fence about 95 00:06:20.279 --> 00:06:24.920 whether to put your podcast on Youtube, about which one's right for you. 96 00:06:25.160 --> 00:06:30.519 And again I'll give my two cents after we highlight a customer with Angela. 97 00:06:30.639 --> 00:06:36.000 Yeah, thanks, and the one of our customers domino data labs, and 98 00:06:36.079 --> 00:06:42.759 their show is data science leaders, and I just specifically wanted to call out 99 00:06:42.839 --> 00:06:47.079 Dave Cole, their host, because he is an amazing host. He just 100 00:06:47.279 --> 00:06:54.000 asks great questions, he has great follow up questions and you can tell he's 101 00:06:54.040 --> 00:06:59.560 fully engaged with his guest and it definitely comes out with his follow up questions. 102 00:06:59.600 --> 00:07:02.720 He I know he does so much prep work before the interview home most 103 00:07:02.800 --> 00:07:08.399 likely meet with the guests to talk through bullet points and whatnot. So it's 104 00:07:08.439 --> 00:07:13.519 not just following a script, but he's not afraid to interrupt in the middle 105 00:07:13.600 --> 00:07:17.560 of an interview and ask a question that maybe they didn't fully prepare for. 106 00:07:17.839 --> 00:07:24.399 So it's just it makes for a really interesting interview and I can also tell 107 00:07:24.439 --> 00:07:28.319 through his tone of voice. That's something that we don't necessarily talk about too 108 00:07:28.439 --> 00:07:32.879 much, the vocality, the loocalization of hosts. So yeah, it's really 109 00:07:32.920 --> 00:07:41.000 just excellent. Would you say the thing that makes his vocalization strong is do 110 00:07:41.040 --> 00:07:45.560 you think he practices vocalization or you think he just has an intense natural interest 111 00:07:45.600 --> 00:07:49.040 in the subject to make his intonation so good. Yeah, that's a great 112 00:07:49.120 --> 00:07:55.079 question. I think it's primarily his interest in the subject and he's been he's 113 00:07:55.079 --> 00:07:58.959 been around the topic for a while now, so I think, and as 114 00:07:59.000 --> 00:08:03.959 he's talked with more and more people. Gosh, I think they're at the 115 00:08:03.959 --> 00:08:11.439 time of this recording, fifty something episodes in. He's gained so much knowledge 116 00:08:11.439 --> 00:08:15.959 from the episodes themselves. But just that intense interest, I think comes out 117 00:08:16.040 --> 00:08:22.920 naturally when he's talking with the guests. Curiosity is probably the most underrated aspect 118 00:08:22.959 --> 00:08:26.839 of good hosting. By itself fixes a lot of other things that could go 119 00:08:26.879 --> 00:08:28.959 wrong with the bad host. It's almost like you don't have to be well 120 00:08:30.000 --> 00:08:33.799 trained in a number of different aspects because you're leaning into it. Therefore you 121 00:08:33.840 --> 00:08:37.759 already have the right posture, you already have the right intonation, you already 122 00:08:37.759 --> 00:08:39.960 sound more interesting because you were excited about it, which kind of reminds me 123 00:08:41.000 --> 00:08:43.279 of Dale Carnegie, like wrote a course on how to be an effective public 124 00:08:43.279 --> 00:08:46.960 speaker and like his number one tip is you have to talk about things that 125 00:08:46.960 --> 00:08:50.080 you're excited about. It's the same thing with hosting and asking questions. If 126 00:08:50.080 --> 00:08:54.799 you're excited about it, that natural enthusiasm and voice is get to sound great. 127 00:08:54.840 --> 00:08:56.919 Of course, you could be trained to sound enthusiastic and not be right, 128 00:08:58.000 --> 00:09:01.039 because the pros do it all the time for broadcasting much if you're a 129 00:09:01.159 --> 00:09:07.399 mere mortal broadcaster like most of us podcasters, then having a natural interest probably 130 00:09:07.399 --> 00:09:09.600 really helps. Angel, you had a great show on that, by the 131 00:09:09.600 --> 00:09:13.799 way, how to actually practice and improve your vocalization once that I still practice 132 00:09:13.840 --> 00:09:18.759 today with the whole cork exercise in between my teeth. Yeah, you're wondering 133 00:09:18.799 --> 00:09:22.279 about that. Go and check out the personal podcaster because I was a freaking 134 00:09:22.320 --> 00:09:24.159 great episode. I don't remember what it's titled But Will Link to it in 135 00:09:24.200 --> 00:09:30.039 the show notes about if you want to make your intonation more clear and crisp, 136 00:09:30.039 --> 00:09:33.679 which I struggle with because issler words all the time. To move on 137 00:09:33.720 --> 00:09:37.399 to the next segment of this episode, I want to talk about some questions 138 00:09:37.440 --> 00:09:43.080 that we get often as sweet fish media and from the community that I wonder 139 00:09:43.120 --> 00:09:48.399 for just provide some answers to the first and most common question we get, 140 00:09:48.600 --> 00:09:50.799 but far other than just how to start a podcast. That's like a general 141 00:09:50.879 --> 00:09:56.240 question. Probably the first question so maybe after that is what is the best 142 00:09:56.279 --> 00:10:01.720 microphone? And it's fresh on my mind because I've answered it today and it's 143 00:10:01.759 --> 00:10:05.440 honestly, if somebody asked me that question, the fact that their aunts asking 144 00:10:05.480 --> 00:10:07.600 it means they probably don't know a lot about microphones. If they did, 145 00:10:07.679 --> 00:10:11.559 I'd probably give them a more nuanced answer, but usually if you're asking that 146 00:10:11.639 --> 00:10:16.519 question then I can't give you a really technical answer. I'm just going to 147 00:10:16.559 --> 00:10:20.919 give you the one microphone that we send to all our customers that it just 148 00:10:20.960 --> 00:10:24.399 never fails because it's such a simple mic and it's hard, it's robust. 149 00:10:24.440 --> 00:10:28.879 It's the Audio Technica a twenty one hundred. Actually have an in front of 150 00:10:28.879 --> 00:10:30.799 me here, even though it's going to be an audio show. I'm like 151 00:10:30.919 --> 00:10:33.759 holding it. It's like my prop now. Every time I recommended them like 152 00:10:33.799 --> 00:10:39.559 this one audio technically a tr twenty one hundred. Mike Ferris uses it and 153 00:10:39.639 --> 00:10:43.240 all of our customers use it. I used to use it, and how 154 00:10:43.279 --> 00:10:46.320 we upgraded a mic just to test it because enough people are asking about it. 155 00:10:46.360 --> 00:10:48.000 But honestly, it's really not that much better than this and it certainly 156 00:10:48.000 --> 00:10:52.279 costs twice or three times as much as this one. At a hundred dollars. 157 00:10:52.399 --> 00:10:54.919 This is the mic if you'd want, if you'd want to sound good 158 00:10:54.960 --> 00:10:56.120 and you don't want to put any effort into it, this one's going to 159 00:10:56.159 --> 00:11:00.519 always sound good and it takes hardly anything. You literally just plug it into 160 00:11:00.639 --> 00:11:03.279 your computer. which, Angela, what are you using for a mic? 161 00:11:03.480 --> 00:11:07.240 Yeah, I'm using that exact same one. Bam, that's what it is. 162 00:11:07.240 --> 00:11:09.279 I couldn't see it in the frame in the video, so I'm Mike 163 00:11:09.600 --> 00:11:11.320 A, you sound pretty good for just talking into your computer. You got 164 00:11:11.320 --> 00:11:15.559 to have a mic some around somewhere. Yeah, Yep, Yep, I 165 00:11:15.559 --> 00:11:20.080 haven't hooked up the at the arm, but some day soon. Oh yeah, 166 00:11:20.200 --> 00:11:24.240 arms overrated. I usually just put it on a little tabletop, hold 167 00:11:24.240 --> 00:11:26.799 their thing and then call it good. So second question. I wanted to 168 00:11:26.840 --> 00:11:33.759 go into something that our producers get quite often, and that is how to 169 00:11:33.799 --> 00:11:37.279 get more guests on your show. If you're a guest base show, Angela, 170 00:11:37.320 --> 00:11:39.600 what do you usually share with our customers if they want more guests on 171 00:11:39.639 --> 00:11:46.519 their show? Primarily we look at the data that they've already given us or 172 00:11:46.679 --> 00:11:52.480 the parameters, and they will provide parameters of position, role in the company, 173 00:11:52.480 --> 00:11:56.759 how many people are in the company, how large the company, they're 174 00:11:56.759 --> 00:12:03.320 probably looking for a topic experts. So we realistically look at the parameters that 175 00:12:03.360 --> 00:12:09.480 they've already given us and then we ask ourselves and them, is this too 176 00:12:09.559 --> 00:12:13.519 niche? Do we need to broaden the horizon, especially if you're having a 177 00:12:13.559 --> 00:12:20.360 hard time narrowing down or scheduling time with guests? So we will broaden the 178 00:12:20.360 --> 00:12:26.399 scope, will broaden the parameters and, to be very specific, maybe the 179 00:12:26.759 --> 00:12:31.759 idea is that you're NHR Tech Company and you only want to speak to your 180 00:12:31.960 --> 00:12:39.720 chief people officers. While that is a fabulous goal and probably lots of CPOS 181 00:12:39.720 --> 00:12:43.360 could talk with you, if the goal is to get guests on your show, 182 00:12:43.399 --> 00:12:48.360 then you might need to expand to h our leaders, directors managers, 183 00:12:48.360 --> 00:12:52.279 frankly, so that you can get episodes up and running every week or every 184 00:12:52.320 --> 00:12:56.480 other week, whichever your frequency is. Really truly looking at expanding the parameters 185 00:12:56.480 --> 00:13:03.840 and then also understanding that, just like sales prospecting, it takes so many 186 00:13:03.879 --> 00:13:09.440 more emails or phone calls to get that person in a meeting. Luckily, 187 00:13:09.679 --> 00:13:15.679 part of the reason why we suggest podcasting is because it's really awesome and it's 188 00:13:15.679 --> 00:13:20.159 cool and people wants you go on podcasts and talk about their expertise. So 189 00:13:20.320 --> 00:13:26.320 the whole pitch makes sense, but with that basic prospecting, that is something 190 00:13:26.399 --> 00:13:31.600 that you just you have to send that many more emails to get that one 191 00:13:31.639 --> 00:13:35.480 guest. So that's what I would say. It's funny to me that more 192 00:13:35.519 --> 00:13:37.600 marketers don't think. Oh, like, it's the same thing. It's like 193 00:13:37.600 --> 00:13:41.720 a marketing funnel, which means you need more outreach in order to get more 194 00:13:41.759 --> 00:13:45.480 to say yes. For every ten that you reach out to, one's going 195 00:13:45.480 --> 00:13:48.000 to say yes. Of course it's going to be way better close rate because 196 00:13:48.000 --> 00:13:52.879 you're not selling anything, you're highlighting their expertise. So your outreach to becoming 197 00:13:52.960 --> 00:13:56.759 a guest on the show is going to be a much better ratio than you 198 00:13:56.000 --> 00:14:00.320 cold pitching your product. But exactly, it's still a bit of a game. 199 00:14:00.320 --> 00:14:01.679 It's still a numbers game. You still have to reach out to more. 200 00:14:01.759 --> 00:14:05.039 I love that. Reach out to more people. If you're having a 201 00:14:05.039 --> 00:14:07.879 hard time expand finding enough people within a very small niche, you might need 202 00:14:07.919 --> 00:14:13.039 to expand the niche a little bit, going vertically through different positions or even 203 00:14:13.120 --> 00:14:18.879 horizontally to different industries. Slightly broader industries. So to go through. Our 204 00:14:18.960 --> 00:14:22.559 last question is whether we should be on Youtube. It's becoming a more frequent 205 00:14:22.639 --> 00:14:26.399 question. Is Youtube, I honestly feel, is taking more market share of 206 00:14:26.399 --> 00:14:31.240 PODCAST listenership? It's hard to tell sometimes in our podcasting APPs because they can't 207 00:14:31.320 --> 00:14:35.000 monitor it. They can't rec see the download request coming from Youtube since you 208 00:14:35.039 --> 00:14:37.480 have to upload the media separately. So a lot of people ask what's the 209 00:14:37.480 --> 00:14:41.679 best approach, and I have this has been my general advice, is that 210 00:14:41.720 --> 00:14:48.080 you either either do a minimal approach or you commit, because it's going to 211 00:14:48.080 --> 00:14:50.639 be there's going to be a cost involved, in additional cost with going to 212 00:14:50.720 --> 00:14:54.080 youtube, and there's multiple costs and I'll cover but let me talk you about 213 00:14:54.159 --> 00:14:58.440 if you just want to put it on autopilot and just set it up and 214 00:14:58.480 --> 00:15:01.840 forget it, then there's a few solutions for you. What a lot of 215 00:15:01.840 --> 00:15:05.960 podcasts host platforms actually make it pretty easy just to syndicate straight to YouTube. 216 00:15:07.000 --> 00:15:11.679 They usually build an into integration. We use sounder that are our favorite podcast 217 00:15:11.759 --> 00:15:16.120 host here at sweet fish, and they will automatically post to youtube for you 218 00:15:16.200 --> 00:15:18.039 and they'll pretty much just take your cover art and kind of blur it out 219 00:15:18.080 --> 00:15:22.120 in the background and put the captions on top the video and that's it. 220 00:15:22.159 --> 00:15:24.600 And I know they're working on stuff to make it a little bit nicer in 221 00:15:24.600 --> 00:15:28.559 the future, so maybe you can switch out the graphic that gets posted with 222 00:15:28.600 --> 00:15:31.399 it, but essentially it's just going to be a graphic and audio with some 223 00:15:31.480 --> 00:15:35.720 captions, and that's the minimum you could set it once forget about it and 224 00:15:35.759 --> 00:15:37.879 just consider it one of your mani channels where it posts and maybe the SEO 225 00:15:37.960 --> 00:15:41.399 picks it up, but it's nothing pretty. That's the least you could do 226 00:15:41.480 --> 00:15:43.559 it. I'd recommend every show do that. Maybe start a separate youtube channel 227 00:15:43.600 --> 00:15:48.919 for that and just be unapologetically automated about it. Maybe somebody likes to listen 228 00:15:48.919 --> 00:15:52.399 to YouTube, I don't know. But from there, if you really want 229 00:15:52.399 --> 00:15:54.440 to do youtube, you have to commit and do something that's a little bit 230 00:15:54.480 --> 00:15:58.320 more than just posting the audio there. But you have to consider what now 231 00:15:58.320 --> 00:16:02.360 we're capturing video. Do we need to have better lights and build a little 232 00:16:02.399 --> 00:16:06.120 mini at home studio or a little studio in your office in order to make 233 00:16:06.159 --> 00:16:11.120 this look visually appealing? Even looking at your episode and cutting up the best 234 00:16:11.120 --> 00:16:14.639 snippets of it, because most people don't listen to our long to hour long 235 00:16:14.679 --> 00:16:18.879 podcast episodes on Youtube. They'll listen to smaller snippets. Joe Rogan does this 236 00:16:18.919 --> 00:16:22.480 really well. Dave Ramsey also pulls out from his threehour radio segments some of 237 00:16:22.519 --> 00:16:26.080 the most juicy collins and I actually find that's probably the best place to go. 238 00:16:26.440 --> 00:16:30.919 I've seen some fancier implementations of podcasting on Youtube but I won't recommend them 239 00:16:30.919 --> 00:16:34.320 because they're just they're just so far and be of beyond what most be to 240 00:16:34.320 --> 00:16:37.840 be podcasters are doing. I'm like, yeah, you don't want to animate 241 00:16:37.879 --> 00:16:41.360 the whole episode. That's a totally different thing, but there are people doing 242 00:16:41.399 --> 00:16:44.200 it. But I'd say pulling out some of the best clips, like you 243 00:16:44.200 --> 00:16:47.120 do with your micro videos, but dressing it up for Youtube with a good 244 00:16:47.159 --> 00:16:52.639 intro, outro and then good titles, especially good thumbnail for Youtube, because 245 00:16:52.679 --> 00:16:55.480 that matters so much. That's probably going to get you pretty far on youtube 246 00:16:55.519 --> 00:16:59.440 and gets a lot more repurposing out of every single episode. But it's additional 247 00:16:59.480 --> 00:17:00.559 cost. You got to go get the clips, you got to get the 248 00:17:00.600 --> 00:17:06.240 thumbnail, you got a title it differently for Youtube and upload all those separately. 249 00:17:06.759 --> 00:17:08.559 So that's a lot more work per episode? I don't think we do. 250 00:17:08.640 --> 00:17:11.480 We don't do offer those services at sweetfish. Yes, I think we 251 00:17:11.519 --> 00:17:15.880 just post a one and done long form interview video. I think it's something 252 00:17:15.920 --> 00:17:22.599 we're working on eventually to offer that kind of a youtube service, but that's 253 00:17:22.640 --> 00:17:25.680 a cost you have to count if you go for I'd go automated or go 254 00:17:25.720 --> 00:17:29.160 all in and do the separate video clippings. You have any thoughts about I 255 00:17:29.160 --> 00:17:33.759 couldn't agree more. I listen there if I'm already in the platform and I 256 00:17:33.799 --> 00:17:40.400 would not instinctually listen to a full episode on Youtube. But if I'm doing 257 00:17:40.400 --> 00:17:42.279 something on my computer and I just want to have it up and running in 258 00:17:42.319 --> 00:17:45.839 the background, I think that makes a lot of sense. But if I'm 259 00:17:45.839 --> 00:17:51.319 actually watching something, those smaller clips make a lot more sense to me because 260 00:17:51.400 --> 00:17:53.640 that's pretty much what I'm looking for. That's more of a personal opinion, 261 00:17:53.640 --> 00:17:59.119 but I would agree. I would think that having making that more polished, 262 00:17:59.200 --> 00:18:03.319 making those smaller snippets more polished, is the way to go. Do you 263 00:18:03.359 --> 00:18:07.440 listen to anything on Youtube or there any particular shows or youtube channels that you 264 00:18:07.480 --> 00:18:11.039 push play and then you go do something else while you listen honestly, one 265 00:18:11.039 --> 00:18:12.759 of the one of my favorites, is Gary B. So I listened to 266 00:18:12.839 --> 00:18:15.960 him on Youtube and I think he's just saying I was going to say the 267 00:18:17.000 --> 00:18:18.400 same thing Gary V. that's the only one I do that with. He 268 00:18:18.440 --> 00:18:22.400 has a podcast, but for some reason I just find them on Youtube and 269 00:18:22.440 --> 00:18:25.279 then go do my monotonous task while I listen to him. Yep, it's 270 00:18:25.319 --> 00:18:30.079 really weird. He's also really engaging and he's fun to watch and I think 271 00:18:30.160 --> 00:18:36.240 maybe that we could that could be a whole side conversation, but he's definitely 272 00:18:36.640 --> 00:18:40.359 made that really successful for himself. There's something there if you could be more 273 00:18:40.440 --> 00:18:42.559 dynamic on camera, but I'm not even sure what it is. I guess 274 00:18:42.599 --> 00:18:47.039 some people are just expressive enough when they wave their arms. There's something about 275 00:18:47.119 --> 00:18:51.240 a dynamic communicator that communicates with more than their words, right, because he's 276 00:18:51.319 --> 00:18:53.039 used to doing this on stage. So if you have someone that's good on 277 00:18:53.079 --> 00:18:56.599 stage, might be a good video and I might publish their full length content. 278 00:18:56.640 --> 00:19:00.559 So that's worth consideration. Yep, all right. To wrap this video 279 00:19:00.720 --> 00:19:03.160 up, I do want to end with a call to action and I want 280 00:19:03.160 --> 00:19:07.279 to end every single episode with something small. You can do that will essentially 281 00:19:07.519 --> 00:19:12.000 something you can accomplish for sure this week, no problem. That might make 282 00:19:12.039 --> 00:19:15.359 a big impact for your podcast and for this week. To extend on the 283 00:19:15.359 --> 00:19:19.960 trend of all these podcasting APPS, I wanted to end with a top eleven 284 00:19:21.079 --> 00:19:23.720 podcast APPS. I would make sure your podcast is currently listed on and I 285 00:19:23.799 --> 00:19:29.480 usually just go to their websites or google the specific names and say how to 286 00:19:29.519 --> 00:19:33.440 put my podcast on in certain name and usually you'll find the page that walks 287 00:19:33.480 --> 00:19:36.319 you through the process of how to submit it if it's not already so. 288 00:19:36.400 --> 00:19:40.559 Here's the top eleven podcast APPs to be on. Apple, spotify and Google, 289 00:19:40.599 --> 00:19:45.880 of course, but the next after that podchaser, cast box, overcast, 290 00:19:45.960 --> 00:19:52.720 Castro pocket casts, Player FM, Amazon music and Stitcher. Those are 291 00:19:52.759 --> 00:19:59.759 but quickly becoming the second tier APPs that people are listening to podcasts on and 292 00:19:59.799 --> 00:20:03.759 if apple and spotify and Google don't get their stuff together, could become one 293 00:20:03.759 --> 00:20:07.599 of the main players, because a lot of people, like I said in 294 00:20:07.599 --> 00:20:11.119 the news, are unhappy with their podcast APP. So there's a lot of 295 00:20:11.160 --> 00:20:14.920 room for innovation here and who knows what it will hold. So far, 296 00:20:14.960 --> 00:20:18.880 spotify is certainly being aggressive with it, but not everybody's happy with it. 297 00:20:18.920 --> 00:20:22.839 So we'll see where that goes and tell next time. We'd love to hear 298 00:20:22.880 --> 00:20:26.000 from you and if you have any questions that you would love answered in the 299 00:20:26.000 --> 00:20:30.960 show, please go to join my clubcom. There's a little icon over in 300 00:20:32.000 --> 00:20:34.319 the right hand corner that floats with the screen. Click it to submit a 301 00:20:34.400 --> 00:20:38.519 voice message and we'll play here on the show and answer the question. So 302 00:20:38.599 --> 00:20:44.319 if you want your question answer it again, it's join my clubcom and shoot 303 00:20:44.359 --> 00:20:45.599 us a message. We'd love to answer your question.