The Rise of Video, Content Marketing Over Informercials, and The Next Trend in Podcasting

WEBVTT 1 00:00:10.880 --> 00:00:15.439 I'm excited because today I am joined by Angela chank. She's The podcast production 2 00:00:15.519 --> 00:00:18.839 manager here at sweet fish. Angela, it's going to be fun to get 3 00:00:18.879 --> 00:00:21.800 to do this together today. It's gonna be so fun. Benie, thanks 4 00:00:21.839 --> 00:00:28.559 for having me so Angela, I sent you a few things in the news 5 00:00:28.600 --> 00:00:31.920 this week, some things I'm paying attention to, and let's just jump in 6 00:00:32.520 --> 00:00:39.799 today. So there are some findings from cumulus media and I believe, Signal 7 00:00:39.880 --> 00:00:44.320 Hill insights as well. They have this Spring Two thousand and twenty two report 8 00:00:44.359 --> 00:00:47.399 and there's a couple things I just wanted to highlight from that report that I 9 00:00:47.399 --> 00:00:51.679 think are important for us, as be to be podcasters to know. Great, 10 00:00:51.759 --> 00:00:54.439 so I'm going to just straight up quote them and then we can have 11 00:00:54.479 --> 00:00:59.439 a little discussion on it. But they say that six and ten weekly podcast 12 00:00:59.479 --> 00:01:03.599 listeners say that they prefer podcasts with video. And then, this is the 13 00:01:03.640 --> 00:01:07.120 second kind of key part that I want to talk about for a minute. 14 00:01:07.159 --> 00:01:12.439 Interest in a video experience is highest among podcast newcomers who started listening in the 15 00:01:12.519 --> 00:01:15.719 last year. Let me ask you this, Angela. When did you kind 16 00:01:15.760 --> 00:01:19.920 of first start listening to podcasting and engaging with them, and then how do 17 00:01:21.040 --> 00:01:23.599 you personally engage with the show? Is it audio, is it videos? 18 00:01:23.680 --> 00:01:30.120 Sometimes both, like what's your experience? Great questions. Bendie, I started 19 00:01:30.159 --> 00:01:38.280 listening to podcasts on my commute to work, so definitely audio focused and I 20 00:01:38.319 --> 00:01:45.480 continue to listen primarily on apple or spotify on my phone while I'm doing something 21 00:01:45.519 --> 00:01:51.599 like walking my dog or doing the dishes, or it's definitely background while I'm 22 00:01:51.680 --> 00:01:56.879 multitasking, because I want I want my task to be more fun, so 23 00:01:56.920 --> 00:02:04.200 I listen to a podcast. But I can definitely understand why video is skyrocketing, 24 00:02:04.400 --> 00:02:12.199 especially when I'm when I look or watch a video, the most it's 25 00:02:12.199 --> 00:02:16.319 either on Linkedin or is on Ticktock, and since I work at home, 26 00:02:16.360 --> 00:02:20.120 it doesn't really matter if the audio is on or not. But I can 27 00:02:20.159 --> 00:02:25.240 definitely see how it would be beneficial, especially for accessibility reasons, like being 28 00:02:25.280 --> 00:02:31.719 able to read what's happening, especially if you're in an office and maybe can't 29 00:02:31.759 --> 00:02:36.520 really put in headphones or something. It's just nice to be able to read 30 00:02:36.840 --> 00:02:42.520 a short snippet. But I don't know, I think it is really interesting. 31 00:02:42.639 --> 00:02:47.280 Is An interesting phenomena of like putting a whole podcast episode into a video 32 00:02:47.280 --> 00:02:53.599 form I don't know if I would necessarily listen that way. What do you 33 00:02:53.680 --> 00:02:59.360 do? Yep. Well, they summed me up as a podcast listener really 34 00:02:59.400 --> 00:03:05.080 well because they said that hot, heavy podcast listeners and podcast pioneers started listening, 35 00:03:05.120 --> 00:03:08.159 that started listening for more years ago, are more likely to favor the 36 00:03:08.199 --> 00:03:14.120 audio experience and show less interest in video. And that's me, like I 37 00:03:14.199 --> 00:03:21.919 really only engage audio. I see the power of video more in Microvideo content. 38 00:03:22.039 --> 00:03:23.759 I would say tick Tock specifically for me, because I listened to a 39 00:03:23.800 --> 00:03:30.039 lot of like entertaining conversational style shows outside of just like business, and those 40 00:03:30.039 --> 00:03:34.439 shows do really well on ticktock with fast cuts and it's just like the best 41 00:03:34.520 --> 00:03:38.000 highlight moments from a full episode. So I definitely see the value in recording 42 00:03:38.080 --> 00:03:44.080 your whole episode with video so you can pull things from it. Absolutely. 43 00:03:44.080 --> 00:03:47.680 But my wife is the exact opposite for me. She never listens to podcasts 44 00:03:47.680 --> 00:03:53.280 on podcast platforms. She only listens on Youtube. She always has the video 45 00:03:53.360 --> 00:03:57.120 on and I'd say maybe she watches the video like fifty percent of the time, 46 00:03:57.400 --> 00:04:01.520 but she youtube is her preferred platform and she watches alllong form video. 47 00:04:01.560 --> 00:04:06.439 So I I know that that's out there. I'm like it's going to just 48 00:04:06.520 --> 00:04:10.560 drain your battery on your phone. I don't know. That's even part of 49 00:04:10.560 --> 00:04:13.240 my thinking. I like, I don't maybe my phone just dies too fast. 50 00:04:13.280 --> 00:04:16.199 I need to do one or something. But to me you gain a 51 00:04:16.199 --> 00:04:23.199 lot more doing video because people it's another way that people can see your personality. 52 00:04:23.519 --> 00:04:27.360 Your connection with your audience skyrockets when they can see your face versus just 53 00:04:27.399 --> 00:04:30.199 hear your voice. So I see some value there. But again I think 54 00:04:30.199 --> 00:04:34.480 it's it's almost becomes a preference thing and I'm interested to see what Youtube does 55 00:04:35.040 --> 00:04:40.680 moving forward if they almost do the opposite of spotify. or well, it's 56 00:04:40.680 --> 00:04:43.240 not the opposite, it's the same thing, but they're coming from different directions 57 00:04:43.319 --> 00:04:46.319 right where. Sure, spotify added video, but you can just, you 58 00:04:46.360 --> 00:04:49.879 know, have your phone essentially turn off video, you just close out and 59 00:04:49.920 --> 00:04:54.920 it's you're still listening to it, but the videos actually accessible on spotify. 60 00:04:55.000 --> 00:04:59.000 I wonder if Youtube has some sort of similar play on your phone where they 61 00:04:59.000 --> 00:05:02.279 would let you essentially minimize youtube as an APP, do other things on your 62 00:05:02.279 --> 00:05:05.720 phone and be listening they would think of I think then they just be competing 63 00:05:05.759 --> 00:05:12.639 at a completely different level. So what's our takeaway from this? I think 64 00:05:12.639 --> 00:05:18.560 my takeaway is definitely record video of your show. Don't just do audio, 65 00:05:18.759 --> 00:05:25.079 and then decide what your preference is as a podcast on if you think it's 66 00:05:25.079 --> 00:05:29.560 worthwhile to put it up on Youtube as a full thing. Yeah, I 67 00:05:29.560 --> 00:05:32.120 mean, I don't know any other takeaways. There's something to be said about 68 00:05:32.120 --> 00:05:35.439 what does your audience want, you know. So if your audience is on 69 00:05:35.480 --> 00:05:41.439 Youtube and they are engaging with you there, then by all means absolutely I 70 00:05:41.480 --> 00:05:46.079 agree with you. I think video should be recorded when you're doing your episodes. 71 00:05:46.480 --> 00:05:50.000 I the other thing I wanted to mention is when I engage with video 72 00:05:50.160 --> 00:05:56.040 the most, it's alive, so linkedin live recording us. Sometimes I'll tune 73 00:05:56.079 --> 00:06:00.319 in and that that to me, is really fun. You. You're talking 74 00:06:00.360 --> 00:06:03.759 about personality. I think it's a whole different personality take when you're live and 75 00:06:03.800 --> 00:06:09.079 you have to show up and you can't just rerecord yourself or edit yourself out. 76 00:06:09.199 --> 00:06:14.879 So anyway. But I know YouTube. Youtube does live correct yeah, 77 00:06:14.959 --> 00:06:16.439 they do. Yeah. So, yeah, I think, think there's a 78 00:06:16.439 --> 00:06:21.480 lot there. Yeah, for sure. And live is a completely different personality. 79 00:06:21.920 --> 00:06:27.279 Yeah, thing and you'll you'll learn things about yourself. It's how you 80 00:06:27.360 --> 00:06:30.079 go lie because you feel the pressure rise. Absolutely whole different topic, but 81 00:06:30.319 --> 00:06:35.000 yeah, that's when I also engage with video, but it's great. Okay. 82 00:06:35.000 --> 00:06:38.720 Well, that's our first story. If you want to look at the 83 00:06:38.759 --> 00:06:43.079 full podcast Downloads Bring Two thousand and twenty two report. I'll have a link 84 00:06:43.120 --> 00:06:46.040 in the show notes for for everyone to check out. Second story here in 85 00:06:46.079 --> 00:06:50.800 the news that I'm paying attention to, content marketing grows to eighty billion. 86 00:06:50.959 --> 00:06:57.439 PODCASTS are already outpacing TV infomercials. So that the end part of that to 87 00:06:57.480 --> 00:07:00.879 me is kind of comedic, because I don't know who's paying attention to TV 88 00:07:01.040 --> 00:07:06.160 infomercials anymore, and I guess my assumption had been that podcast advertising had already 89 00:07:06.199 --> 00:07:11.600 been out pacing infomercials for a while now. I'll just read a couple things 90 00:07:11.680 --> 00:07:16.560 that they realized here. So, motivated by a newfound priority to get their 91 00:07:16.600 --> 00:07:24.079 story out during the pandemic, AD spending on content marketing surged twenty six percent 92 00:07:24.120 --> 00:07:29.199 since two thousand and twenty to eighty billion dollars. And then among those surveyed, 93 00:07:29.319 --> 00:07:33.319 six percent a scent said that they used a podcast last year to promote 94 00:07:33.319 --> 00:07:36.360 their message, and the same number expect to do the same this year. 95 00:07:36.439 --> 00:07:40.800 That's three times as many as expect to run infommercials. Okay, it's also 96 00:07:41.040 --> 00:07:47.040 very easy to run a podcast AD versus go into infommercials. So I think 97 00:07:47.199 --> 00:07:53.720 there's something to be said there. But I believe we I highlighted this last 98 00:07:53.759 --> 00:08:00.680 week, business and be to be is one of the top five niches now 99 00:08:00.720 --> 00:08:05.639 in podcasting and so if you're paying attention and you even if you don't have 100 00:08:05.680 --> 00:08:11.959 a show, if you were to advertise in podcasting, there's just so much 101 00:08:13.000 --> 00:08:18.879 to be said as a space for finding that granted now here we're talking specifically 102 00:08:18.879 --> 00:08:22.800 to podcasters. So you can either cross promote your show and that's a way 103 00:08:22.839 --> 00:08:28.000 of doing some marketing, or you could find shows that are again just talking 104 00:08:28.040 --> 00:08:33.240 about more of your the business outcomes that you drive and and pitch your business 105 00:08:33.240 --> 00:08:37.559 on their shows. I think there's so much to be said for the future 106 00:08:37.600 --> 00:08:43.480 of podcast advertising because podcasting is so, so niche. Any thoughts there Angelo 107 00:08:43.600 --> 00:08:48.000 on this, on this report? Absolutely, I I'm with you. I 108 00:08:48.000 --> 00:08:54.279 don't. I did not think that infommercials or even still a thing. Maybe 109 00:08:54.320 --> 00:09:01.559 that's just because I'm not engaging with cable TV that much anymore. Are So 110 00:09:01.679 --> 00:09:07.080 good for you. Yeah, podcast ads definitely make sense to me. I 111 00:09:07.120 --> 00:09:11.159 mean there's there's some some heavy hitter shows that I listen to that have the 112 00:09:11.200 --> 00:09:15.120 ads and you know, they're no big deal. Like I listened to them, 113 00:09:15.159 --> 00:09:18.440 I think to myself, oh, that's interesting and and maybe I will 114 00:09:18.440 --> 00:09:26.960 look into that company because the ad was structured in an interesting way. I'm 115 00:09:28.000 --> 00:09:31.879 thinking of the office ladies and all of their ads are really fun and they 116 00:09:31.919 --> 00:09:37.600 make the company sound really cool. So, for lack of you know better 117 00:09:37.679 --> 00:09:41.600 better words, but yeah, I think it makes a ton of sense to 118 00:09:41.679 --> 00:09:46.879 cross promote as a podcast and if you're not hosting, like you said, 119 00:09:46.879 --> 00:09:52.440 getting an ad out onto a show that has a large audience, I don't 120 00:09:52.480 --> 00:09:56.480 think it can hurt. I think it can only help. I could be 121 00:09:56.519 --> 00:09:58.679 wrong on this. I've used this as an example before. I don't think 122 00:09:58.759 --> 00:10:05.240 like head and shoulders shampoo has a podcast, but they advertise on one of 123 00:10:05.240 --> 00:10:09.200 the shows I listened to and they sponsor an entire segment and it's something like 124 00:10:09.240 --> 00:10:13.600 one of the still to these this day, one of the most like branded 125 00:10:13.639 --> 00:10:20.159 in my head ads because again it's the host doing an entire segment around a 126 00:10:20.200 --> 00:10:24.360 head and shoulders campaign, and they so. They say this even in the 127 00:10:24.360 --> 00:10:28.440 they say that brochures and flyers are, like still a favored type of content 128 00:10:28.480 --> 00:10:33.279 marketing. This was in two thousand and twenty one, but that informative videos, 129 00:10:33.320 --> 00:10:37.720 sponsored content and segments like I just mentioned, and then seminars and workshops 130 00:10:37.720 --> 00:10:41.879 are expected to see biggest increase this year. So to me again, sponsored 131 00:10:41.960 --> 00:10:46.000 content segments. There's so much to be said there for how you can be 132 00:10:46.039 --> 00:10:54.360 effective in that within podcasting, getting creative, partnering with other shows. There's 133 00:10:54.440 --> 00:10:56.919 just a lot that. If you just were to sit down and go here, 134 00:10:56.960 --> 00:11:01.039 it's five creative ways we could partner with these different brands that also aligned 135 00:11:01.039 --> 00:11:05.279 with what we're doing. There's a ton of room for for growth there and 136 00:11:05.279 --> 00:11:09.960 we're seeing it happen across the the podcasting landscape. So something to pay attention 137 00:11:09.039 --> 00:11:13.279 to. Let's bring it to our third and final story. Something in paying 138 00:11:13.320 --> 00:11:16.840 attention to in the news, and that is that the next trend in podcasting, 139 00:11:16.879 --> 00:11:20.279 at least this was the title of the article. The next trend in 140 00:11:20.360 --> 00:11:26.320 podcasting is scripted podcasts, and this comes from Johan. He's the head of 141 00:11:26.399 --> 00:11:31.960 content at spotify and he was asked in an interview about what he thought the 142 00:11:31.960 --> 00:11:37.960 future looked like now. This is why I think the title was slightly misleading. 143 00:11:37.159 --> 00:11:43.440 Is that he says that he still they still see most of the listens 144 00:11:43.480 --> 00:11:50.080 on a typical interview, conversational documentary style podcast or show. Right, so 145 00:11:50.480 --> 00:11:58.200 they're experimenting and they see potential in scripted podcasts, but that ultimately it's about 146 00:11:58.200 --> 00:12:03.600 connection between the listener and the host, which hopefully we all know that by 147 00:12:03.639 --> 00:12:07.720 now. PODCASTING, that it's so much about the connection that we have with 148 00:12:07.759 --> 00:12:13.600 our listeners and wit and having engaging conversations. But what do you think about 149 00:12:13.639 --> 00:12:18.480 this idea of the next trend in podcasting? Let's take that first. We 150 00:12:18.480 --> 00:12:22.759 don't even talked about scripted podcasts yet. When you hear what's the next trend 151 00:12:22.840 --> 00:12:28.320 in podcasting, do you have something that you advocate for? Angela, wow, 152 00:12:28.320 --> 00:12:35.440 that's a great question. Next trend in podcasting to me is like focusing 153 00:12:35.519 --> 00:12:43.840 on episode structure, focusing on a really specific topic for your season or your 154 00:12:43.919 --> 00:12:52.320 show or episode, like really diving into how to not spin, but like 155 00:12:52.879 --> 00:12:56.679 a refreshing twist on what you're talking about, because now that there's so many 156 00:12:58.159 --> 00:13:01.480 shows out there, so many podcasts, which is great. How do you 157 00:13:01.519 --> 00:13:05.159 stand out against the noise? And I don't think it's a gimmick necessarily, 158 00:13:05.240 --> 00:13:11.639 but it is definitely a refreshing twist, like I was saying. So I 159 00:13:11.679 --> 00:13:16.440 think, Yep, like I don't know if that's a trend necessarily because again, 160 00:13:16.519 --> 00:13:22.960 it's it's not necessary. It's not like, sorry, I'm stumbling over 161 00:13:22.039 --> 00:13:26.720 my words here, but it's not a specific, pinpointed thing. It's just 162 00:13:26.840 --> 00:13:33.200 being better about out your topic to draw in your ideal audience. I think 163 00:13:33.399 --> 00:13:41.159 that will be more helpful. You could get away with a lot right previously, 164 00:13:41.200 --> 00:13:46.159 where it was almost like there's just so much space to just essentially record 165 00:13:46.159 --> 00:13:48.159 a conversation with someone, yes, and put it up, and that was 166 00:13:48.159 --> 00:13:54.759 a podcast and there's people that do execute on that really well. And but 167 00:13:54.919 --> 00:14:00.039 there's also, if you can kind of again, it's premise development, something 168 00:14:00.039 --> 00:14:05.279 we pre cheer at Sweet Fish. It's figuring out like why you do what 169 00:14:05.320 --> 00:14:07.720 you do and as a podcast host, what's the flavor that you add, 170 00:14:07.759 --> 00:14:11.759 your unique point of view or something that you can bring to the table. 171 00:14:11.840 --> 00:14:18.639 That just again, I like the refreshing twist verbiage there, because people, 172 00:14:18.879 --> 00:14:22.679 I know quite a few, that are interested in podcasting but they don't feel 173 00:14:22.720 --> 00:14:26.480 like they have a unique point of view, which I'm like, well, 174 00:14:26.639 --> 00:14:30.320 the more that you pars that out, like the more you actually think about, 175 00:14:30.399 --> 00:14:33.000 yes, what you say and then how you say it, you develop 176 00:14:33.000 --> 00:14:39.200 your pov over time. So you said that very sistem such an interesting thing. 177 00:14:41.639 --> 00:14:46.919 Well, thank you. I'm trying. Yes, and I do think 178 00:14:46.720 --> 00:14:52.039 here's something that really truly think through. The premise. Development work needs to 179 00:14:52.080 --> 00:14:54.720 happen on the front end, and so the more time you spend, like 180 00:14:54.759 --> 00:14:58.879 you're saying, parsing out what you want to talk about and your unique for 181 00:15:00.039 --> 00:15:05.320 leaver, the better your overall show will be and the less stale it will 182 00:15:05.360 --> 00:15:13.399 feel. So, yeah, I'm thinking through WHO's listening to this episode right 183 00:15:13.399 --> 00:15:16.120 now, and I think that's like the best thing we could probably say to 184 00:15:16.279 --> 00:15:20.600 our listeners, you know. But yeah, what Yohan was saying, I 185 00:15:20.639 --> 00:15:26.360 think, is I think he's going into a narrative style show, like a 186 00:15:26.759 --> 00:15:33.120 like a almost like a play, right, or like a teleplayer TV show, 187 00:15:33.240 --> 00:15:37.080 or I think that's what he's talking about, because what actually the title 188 00:15:37.080 --> 00:15:43.440 of the article to me, because we talked about scripts with the interview style 189 00:15:43.519 --> 00:15:50.480 shows with our customers, and to me a script is also scripting out your 190 00:15:50.559 --> 00:15:54.000 questions, like how does a question and the interview flow? But I think 191 00:15:54.080 --> 00:15:58.240 what he's getting at is an actual like script and we're going to have characters 192 00:15:58.240 --> 00:16:02.399 and we're going to bring you through a story. So is that what you 193 00:16:02.399 --> 00:16:04.919 think? You're so much so, yeah, yes, and I think he's 194 00:16:04.960 --> 00:16:10.039 he's saying there's just a lot of room for development. Like listening to the 195 00:16:10.080 --> 00:16:15.039 full answer to his the way he answered the question just seems like he's going. 196 00:16:15.039 --> 00:16:18.159 Well, ultimately, a lot of people are searching for the next trend, 197 00:16:18.200 --> 00:16:22.519 but it's about knowing yourself in your audience, and that's something I would 198 00:16:22.519 --> 00:16:27.240 advocate for so highly. Is there are is so much space for people to 199 00:16:27.279 --> 00:16:32.600 be themselves and podcast thing and they'll see success. But you need to know 200 00:16:33.039 --> 00:16:37.960 again, like what's the why behind, first the content you're choosing to produce, 201 00:16:38.000 --> 00:16:44.279 but then also, like the structure that you've chosen. Is it intentional? 202 00:16:44.360 --> 00:16:48.159 Is it something that actually like feeds and fuels you as a whost, 203 00:16:48.159 --> 00:16:51.720 something you're actually passionate about and able to go down rabbit trails with people, 204 00:16:51.840 --> 00:16:55.279 or is it something that is kind of like what we've seen other podcasts do 205 00:16:55.279 --> 00:16:57.399 this and so we'll do the same thing and kind of you're going to you 206 00:16:57.399 --> 00:17:04.440 can tell the difference between those types of shows and people gather audience around shows 207 00:17:04.440 --> 00:17:07.680 where you can tell the host is really engaged in the type of content they're 208 00:17:07.720 --> 00:17:14.279 creating. So absolutely, I hope there's more scripted type shows that see mass 209 00:17:14.319 --> 00:17:18.240 success and it'll be fun to watch spotify. They're experimenting with so many things 210 00:17:18.240 --> 00:17:22.519 all the time, so I'm sure great, great things to come and they 211 00:17:22.559 --> 00:17:27.640 actually doing I just saw a show that's doing lives through like spotify. Live 212 00:17:27.799 --> 00:17:33.480 is now a thing and then they become podcasts immediately after they're done recording live. 213 00:17:33.599 --> 00:17:37.119 So that's something that pay attention to too. All right, an let's 214 00:17:37.160 --> 00:17:44.319 go member highlight here as we're moving on. John Tireman. He runs the 215 00:17:44.400 --> 00:17:48.680 digital marketing troop podcast. Digital Marketing. This is the description here. Digital 216 00:17:48.680 --> 00:17:52.759 marketing can be hard, but it doesn't have to be. Level up your 217 00:17:52.759 --> 00:17:57.119 marketing skills in just thirty minutes each week with John Tireman as he interviews marketing 218 00:17:57.240 --> 00:18:02.920 leaders and practitioners on a very idea of marketing topics like Seo, paid media 219 00:18:02.960 --> 00:18:07.640 strategy, buy or psychology, branding and more so, shout out to you, 220 00:18:07.799 --> 00:18:12.400 John and man we. I love the name of this show to like. 221 00:18:12.440 --> 00:18:15.000 I haven't seen a lot of shows that use the word troupe, but 222 00:18:15.359 --> 00:18:19.119 like I like this is just a and they're branding is pretty cool for the 223 00:18:19.119 --> 00:18:23.279 show as well. So, John, thanks for being a part of Mike 224 00:18:23.319 --> 00:18:26.960 Club and for engaging over on Linkedin. I think you've been a part of 225 00:18:27.000 --> 00:18:30.519 the group like and I could be wrong, but it was pretty recent. 226 00:18:30.559 --> 00:18:33.559 I saw the the comment and you linked to the show, so I had 227 00:18:33.599 --> 00:18:38.480 to had to check it out. All right, let's jump over to our 228 00:18:38.519 --> 00:18:42.599 final section here today, which is a listener question, and the question brought 229 00:18:42.720 --> 00:18:48.519 to us today is what are some segments I can add to my podcast to 230 00:18:48.599 --> 00:18:51.240 spice it up, which I think is a fantastic coming out of what we 231 00:18:51.279 --> 00:18:55.680 just talked about knowing yourself, knowing your show, and then it people go, 232 00:18:55.799 --> 00:18:59.079 okay, well, I feel like we need to do something different than 233 00:18:59.119 --> 00:19:03.200 just the t talking heads thing. Yep, but then it becomes very difficult 234 00:19:03.240 --> 00:19:04.640 to go. Where do we even start with it? So you don't have 235 00:19:04.680 --> 00:19:07.920 to do all of these maybe you pick one that really stands out to you. 236 00:19:08.559 --> 00:19:11.799 Let's let's go through a few. I have five that I listed and 237 00:19:11.960 --> 00:19:17.319 Angela, feel free to add whatever you want to or chime in here. 238 00:19:17.359 --> 00:19:19.839 I would say let's start with this. The bassline is a typical show. 239 00:19:21.000 --> 00:19:25.680 Is Probably Intro, some sort of interview to people talking to each other and 240 00:19:25.920 --> 00:19:32.079 add thrown in somewhere and an outro. That you'll be the segments. Do 241 00:19:32.119 --> 00:19:36.279 you see anything that I should add there? NOPE, nope. I mean, 242 00:19:36.400 --> 00:19:40.200 hey, sometimes there's a little swish sound in between those segments, but 243 00:19:40.359 --> 00:19:45.079 that's that's the norm that I hear. Yep, right, okay. So 244 00:19:45.319 --> 00:19:48.079 let's say that's what you have as a baseline. If you're listening to this. 245 00:19:48.119 --> 00:19:52.880 A lot of beatb shows are existing in that space. Totally fine, 246 00:19:52.960 --> 00:19:56.240 but let's say you're in a space you're going I want to spice this up. 247 00:19:56.319 --> 00:20:00.000 One thing you can do is a round table discussion. We do this 248 00:20:00.039 --> 00:20:03.079 over on BTB growth, the other one of the other shows that I host 249 00:20:03.119 --> 00:20:08.839 as a way of bringing in different people from our organization to talk on different 250 00:20:08.880 --> 00:20:15.440 marketing topics and what changes in around table discussion is. It's a lot more 251 00:20:15.440 --> 00:20:21.759 conversational and bouncing off of each other compared to one person essentially just interviewing, 252 00:20:21.799 --> 00:20:26.759 having an outline that they ask these scripted questions. Round Table discussions are great 253 00:20:26.839 --> 00:20:32.039 for allowing your podcast to fuel more conversational. I find I listen to a 254 00:20:32.079 --> 00:20:34.839 lot of shows outside of business that are really good at round table discussion. 255 00:20:36.440 --> 00:20:38.440 What do you feel about that one? Do you like Round Table Angela? 256 00:20:38.480 --> 00:20:42.640 Do you like those types of shows, those types of segments? I do. 257 00:20:42.720 --> 00:20:49.839 I think they're really interesting and I think they can bring. I think 258 00:20:49.839 --> 00:20:53.920 they can bring a fun change of pace, especially if there's, you know, 259 00:20:55.279 --> 00:21:02.440 different personalities. Different points of view would be key to this. I 260 00:21:02.440 --> 00:21:07.599 think so. I think if I mean if everyone has the same point of 261 00:21:07.640 --> 00:21:12.039 view, then the discussion would probably just be a like a yes, yes, 262 00:21:12.119 --> 00:21:15.839 yes, absolutely, Yes, you know. So I think you would 263 00:21:15.920 --> 00:21:21.079 want different points of view to add interest and and get your audience thinking. 264 00:21:21.119 --> 00:21:26.400 But I've, like you, I've seen this successful and more entertainment podcasts. 265 00:21:26.440 --> 00:21:33.039 So for those shows I think it works really well where they're gathering more information 266 00:21:33.880 --> 00:21:38.240 about something more, I don't know, just having a guest on their show 267 00:21:38.240 --> 00:21:45.160 that can bring a different point of view. The thing on that one, 268 00:21:45.279 --> 00:21:48.000 I would say is you need to think almost of like a show runner. 269 00:21:48.039 --> 00:21:52.759 You need to have yes notes that are in a completely different style and if 270 00:21:52.799 --> 00:21:56.920 you have more than one, like more than two people coming to the discussion, 271 00:21:56.960 --> 00:22:00.039 you still got to send out notes early in advance h people can think 272 00:22:00.079 --> 00:22:03.920 through their thoughts on whatever you're going to discuss, and you potentially even do 273 00:22:03.000 --> 00:22:07.079 need to parse out like who's going to take on what view for the sake 274 00:22:07.119 --> 00:22:11.039 of conversation, even for the sake of argument, because you're totally right. 275 00:22:11.079 --> 00:22:14.400 We've even had this happen on BB growth a couple times. It's steep learning 276 00:22:14.480 --> 00:22:17.440 curve for us where we're going, okay, we brought an article or something 277 00:22:17.480 --> 00:22:19.640 someone posted on Linkedin and we're bringing it for show and tell, for discussion, 278 00:22:19.680 --> 00:22:22.680 and like we all feel the same way about content marketing. We're all 279 00:22:22.680 --> 00:22:26.160 sold right. So like now we have nothing to add except to go yeah, 280 00:22:26.200 --> 00:22:29.359 it was a great post. They're like, okay, well, this 281 00:22:29.440 --> 00:22:32.920 segment was was to be ten minutes and it's for so what do we do 282 00:22:32.960 --> 00:22:37.119 now? So I at that that thinking through a round table discussion more than 283 00:22:37.160 --> 00:22:41.319 just getting people to the recording is going to be what makes that successful. 284 00:22:41.400 --> 00:22:45.680 Let's highlight a couple more here and we can just actually, I'm going to 285 00:22:45.720 --> 00:22:49.160 list off for more here and then we just bounce off on which ones we 286 00:22:49.240 --> 00:22:53.319 want to really highlight. So we had roundtable discussion. Was First, helpful 287 00:22:53.440 --> 00:22:57.319 tips. This could be an entire again segment of your show where you just 288 00:22:57.359 --> 00:23:03.359 give away a tip, challenge or a how to. It's great for listeners 289 00:23:03.400 --> 00:23:06.680 and like getting them engaged in a new way. Could do a game of 290 00:23:06.720 --> 00:23:11.920 some kind. And then we have bringing tying back in what Johan said about 291 00:23:11.079 --> 00:23:15.519 on spotify. Could do some sort of more scripted segment. Of those last 292 00:23:15.519 --> 00:23:18.599 four, Angela, which one stands out to you? Is there one that 293 00:23:18.680 --> 00:23:22.359 you think I would even potentially try this? I know you have your your 294 00:23:22.400 --> 00:23:26.799 own podcast. What stands out of those four? Yeah, I mean, 295 00:23:27.440 --> 00:23:32.720 well, what stands out is games, like I love Games, board games, 296 00:23:32.759 --> 00:23:36.319 of video games, like Games is so fun. However, I think 297 00:23:36.440 --> 00:23:41.400 we need to be very clear here again what we just said, what your 298 00:23:41.440 --> 00:23:45.720 audience wants, or like what your audience gravitates towards, knowing yourself as a 299 00:23:45.720 --> 00:23:49.519 host, knowing the purpose of your show. I think all of that plays 300 00:23:49.559 --> 00:23:57.119 a huge role into the segments of your show and doing that upfront premise development 301 00:23:57.160 --> 00:24:00.680 work. I don't think games could work in every show. I just think 302 00:24:00.680 --> 00:24:06.880 they're definitely not, you know. Yeah, so if you try to to 303 00:24:07.039 --> 00:24:08.559 put a game in a show, what do you think you would do? 304 00:24:08.720 --> 00:24:15.960 Angela, Oh wow, I I mean it would have to be putting someone 305 00:24:17.079 --> 00:24:21.960 on the spot. Probably. I'm thinking through like Ellen Degeneres and all of 306 00:24:22.000 --> 00:24:26.039 her fun shows that she does on her on her TV show. And how 307 00:24:26.119 --> 00:24:30.359 would you adapt any of that into a podcast? Gosh, it could. 308 00:24:30.759 --> 00:24:37.319 It would have to be something maybe vocal related, you know, like Yep, 309 00:24:37.400 --> 00:24:41.200 like we can play a game and you can wait, insert that mouthpiece 310 00:24:41.279 --> 00:24:47.640 that where you have to pronounce words like that would be hilarious stuff every pretty 311 00:24:47.640 --> 00:24:51.079 funny. Out of pocket. Yeah, yeah, and another good way to 312 00:24:51.119 --> 00:24:53.640 repurpose video, because if people go watch the clip, but ectly. So 313 00:24:53.759 --> 00:24:57.559 to me I think Games is an interesting thing to try and be, to 314 00:24:57.599 --> 00:25:03.319 be if you could do it like some sort of either Trivia, a quiz, 315 00:25:03.480 --> 00:25:07.000 some sort of like history of a certain industry. There's some ways I 316 00:25:07.039 --> 00:25:12.039 think you could incorporate games. And again, when you think of segments, 317 00:25:12.119 --> 00:25:17.680 some people think if I do this like I'm now baking a game into every 318 00:25:17.720 --> 00:25:22.759 episode. If you are like interviewing someone that is extremely entertaining, maybe try 319 00:25:22.799 --> 00:25:29.240 a game with that person and play into their personality. Create a segment around 320 00:25:29.279 --> 00:25:33.759 the person ally that you're inviting on to the show. Or again, more 321 00:25:33.799 --> 00:25:37.119 of that. Is there someone else in your organization you want to bring on 322 00:25:37.200 --> 00:25:41.039 for a segment like a game or a quiz and and that can kind of 323 00:25:41.079 --> 00:25:45.119 stand alone outside of what you typically do as a segment you run for a 324 00:25:45.200 --> 00:25:48.759 while. I also think podcasting as a medium is one of the best for 325 00:25:49.039 --> 00:25:55.160 just experimentation and then you almost don't need an explanation for why you don't bring 326 00:25:55.200 --> 00:25:57.000 something back. So if you tried something and you did it for a few 327 00:25:57.000 --> 00:26:02.160 weeks and they're like Nope, this is a Nogo, it's okay to iterate 328 00:26:02.319 --> 00:26:06.680 again and either explain yourself or I've even listened to shows where they tried something 329 00:26:06.680 --> 00:26:08.240 that didn't really work in they didn't explain themselves, they just went back to 330 00:26:08.240 --> 00:26:12.559 the old way and people continue to listen. So sure that's on games. 331 00:26:12.720 --> 00:26:18.119 I would say again it's a personality thing. I personally of this list. 332 00:26:18.279 --> 00:26:26.079 Think helpful tips would help our our audience stand out the most as thought leaders. 333 00:26:26.160 --> 00:26:29.400 Yea. What I mean by that is if you're already and running and 334 00:26:29.519 --> 00:26:33.480 interview style show, that's very informative, but you're bringing on a guess that 335 00:26:33.519 --> 00:26:37.920 your spotlighting there, the the hero of the episode, which is Great, 336 00:26:38.039 --> 00:26:41.480 right, and you're kind of guiding that conversation. But they're not within your 337 00:26:41.599 --> 00:26:45.440 organization. So if you want to grow your thought leadership, then if you're 338 00:26:45.480 --> 00:26:48.200 the one that presents a helpful tip, let's say at the end of the 339 00:26:48.200 --> 00:26:52.480 show, or you were to go here's my three takeaways, you are now 340 00:26:52.480 --> 00:26:57.799 presenting yourself as a thought leader in the space, and so that's where it 341 00:26:57.920 --> 00:27:03.680 shows intention ity beyond just an interview and it takes a little more time on 342 00:27:03.720 --> 00:27:07.559 your part to prep but you're giving away something to go. Oh, like 343 00:27:07.680 --> 00:27:11.400 I would go to Angela for blank because that tip was so helpful. So 344 00:27:11.480 --> 00:27:18.079 now you've differentiated yourself. Scripted to me that's like of this list the hardest 345 00:27:18.160 --> 00:27:21.759 to just try. That's a lot more effort. Probably need a writer. 346 00:27:22.559 --> 00:27:26.920 I think it's great experiment with it. Maybe you do one episode every twenty, 347 00:27:26.920 --> 00:27:30.680 every fifteen, where you're like, okay, here's the best of and 348 00:27:30.720 --> 00:27:34.720 we've scripted these parts and then we pull out parts and quotes. But that's 349 00:27:34.839 --> 00:27:38.359 that's the one where I'd say you're going to need people to come alongside you 350 00:27:38.400 --> 00:27:41.519 to help you with it. But there's a lot of potential, especially a 351 00:27:41.519 --> 00:27:45.519 be to be, because there's not many trying it and doing it well. 352 00:27:45.559 --> 00:27:48.039 So rant anything, as we wrap up, Angela, that you want to 353 00:27:48.079 --> 00:27:52.720 add to this, this discussion around segments and spicing up our shows, I 354 00:27:52.759 --> 00:27:56.200 think it's great. It's great to really think through, it's great to you 355 00:27:59.079 --> 00:28:02.880 want to do something different, especially in the be tob space. I think 356 00:28:03.000 --> 00:28:10.039 even teeing up your audience like hey, next week, we're next week starts 357 00:28:10.039 --> 00:28:15.079 like three episodes where we're going to try something different or something like that, 358 00:28:15.160 --> 00:28:18.440 and maybe it doesn't have to be that big of a pronouncement, but it 359 00:28:18.480 --> 00:28:22.440 at least gets your audience excited for something new. So and, like you 360 00:28:22.440 --> 00:28:26.880 said, if it doesn't work, it's an experiment and that's okay. And 361 00:28:26.039 --> 00:28:32.440 I'm wondering how many businesses are scary to experiment, you know, but this 362 00:28:32.519 --> 00:28:37.599 is a really creative portion of your marketing and it's it's okay to to have 363 00:28:37.680 --> 00:28:44.960 fun and Ab test something new. Scared to experiment and yet probably admiring those 364 00:28:45.079 --> 00:28:48.400 top companies that are actually running the experiments, which I always think is so 365 00:28:48.440 --> 00:28:52.599 interesting. We admire those that experiment, but then it's, Yep, convincing 366 00:28:52.640 --> 00:28:56.680 ourselves to do it. It's really difficult. Well, Angela, thank you 367 00:28:56.920 --> 00:29:02.640 for jumping on my club today. I know our listeners will love this episode 368 00:29:02.640 --> 00:29:07.319 will grab some things from it. We want to be available to any listeners 369 00:29:07.359 --> 00:29:11.920 who have questions thoughts on something you heard in this episode, so you can 370 00:29:11.920 --> 00:29:15.640 connect with Angela and myself over on Linkedin. Feel free to reach out at 371 00:29:15.680 --> 00:29:19.039 any time. We'd love to continue to connect, and I know I'm posting 372 00:29:19.039 --> 00:29:23.319 about marketing business in life over there very consistently. Angela, for people that 373 00:29:23.319 --> 00:29:27.359 want to check out your podcast, just really quickly highlight it. What what's 374 00:29:27.440 --> 00:29:30.960 your show and what do you talk about over there? Yeah, thanks, 375 00:29:30.960 --> 00:29:36.519 Benjie. It's called personal podcaster and it's all about how to start a podcast 376 00:29:36.680 --> 00:29:41.000 to develop your career. So season one all about the basics of podcasting and 377 00:29:41.079 --> 00:29:47.400 season two upcoming, is going to be case studies on people who have actually 378 00:29:47.559 --> 00:29:52.759 developed their career through podcasting. So stay tuned. Amazing. All right, 379 00:29:52.759 --> 00:30:14.960 we'll be back next week with another episode. have a great day everybody.