Sept. 17, 2021

What to Expect from Mic Club


In this trailer episode, Logan & Dan talk about the commonly held beliefs we're gonna dispel about B2B Podcasting.

There's only 1 way to succeed with a B2B podcast. (nope)

It's too late to succeed in B2B podcasting. (wrong again)

Transcript

WEBVTT 1 00:00:06.040 --> 00:00:09.990 Welcome to MIC club. Logan and Dan from sweet fish. Here we are 2 00:00:10.070 --> 00:00:13.269 going to be talking about what you can expect if you're just finding this show. 3 00:00:13.509 --> 00:00:18.829 This is the show for bb podcasters about BEB podcasting. Dan, what 4 00:00:18.949 --> 00:00:23.019 are you thinking about in bb podcasting right now that you know we're going to 5 00:00:23.059 --> 00:00:25.859 be talking about on the show? The reason why we even came up with 6 00:00:26.019 --> 00:00:29.300 this show is because we were trying to get too much out of our original 7 00:00:29.379 --> 00:00:31.899 show, be tob growth, and while that show is going to continue to 8 00:00:31.980 --> 00:00:35.659 be it's great self, we knew we needed to split off a whole different 9 00:00:35.700 --> 00:00:40.409 show to cover more about BEDB podcasting. So what we discovered is there's not 10 00:00:40.530 --> 00:00:45.850 just one topic when it comes to be tob podcasting. It's not just drive 11 00:00:46.009 --> 00:00:49.770 demand and build an audience. Know, there's five different strategies that you can 12 00:00:49.969 --> 00:00:54.280 execute with the podcast, and so we wanted to build a whole show around 13 00:00:54.359 --> 00:00:58.799 the five different strategies. Just to summarize them real quick, those five strategies 14 00:00:58.840 --> 00:01:04.310 are Demandgin, industry influence, ABM, customer success and internal podcast, all 15 00:01:04.390 --> 00:01:10.189 of which work remarkably well for growing your BB business. Yeah, they all 16 00:01:10.310 --> 00:01:14.629 work in different ways. I think some people have this false notion that to 17 00:01:15.069 --> 00:01:17.590 have a Beb podcast you have one reason to do it. You have one 18 00:01:17.629 --> 00:01:21.540 way to measure success. So in future episodes we're going to be talking about 19 00:01:21.540 --> 00:01:26.019 these different strategies, break them down, talking about if you're going with strategy 20 00:01:26.140 --> 00:01:29.420 one or five, what should you be measuring? How should you approach it? 21 00:01:29.500 --> 00:01:32.890 How should you name your show based on which strategy that you pick? 22 00:01:33.170 --> 00:01:36.329 You know, the other thing I'm thinking about in bb podcasting, Dan as, 23 00:01:36.370 --> 00:01:40.290 this is going to be a show really for sweetfish customers and other BB 24 00:01:40.409 --> 00:01:44.930 podcasters. I hear people saying this, Oh, podcasting in general, and 25 00:01:45.049 --> 00:01:47.959 even be to be podcasting. There just so many out there it's it's too 26 00:01:48.040 --> 00:01:52.400 saturated. Well, nobody's approaching any other area of their marketing like that. 27 00:01:52.480 --> 00:01:55.680 There are too many blogs there, you know, too many youtube channels, 28 00:01:55.719 --> 00:01:59.359 which you know is liked and ten x how many podcasts there are. And 29 00:01:59.439 --> 00:02:04.430 so for those that are just getting started or have a BB podcast and they 30 00:02:04.469 --> 00:02:08.509 are looking for a community to learn from others as this community continues to grow, 31 00:02:09.030 --> 00:02:12.349 that's what this show is going to be about. We're going to be 32 00:02:12.509 --> 00:02:15.139 having a live qua component. You and I are going to be talking about 33 00:02:15.139 --> 00:02:20.340 these different strategies, sometimes together or Solo, and we're going to be having 34 00:02:20.379 --> 00:02:25.099 be tob podcasters on to talk about their journey, everything from hosting and guest 35 00:02:25.180 --> 00:02:30.370 booking to using the podcast with their ABM strategy. So I'm really, really 36 00:02:30.409 --> 00:02:35.650 excited. You've got a few ideas for episodes you dropping here in the next 37 00:02:35.689 --> 00:02:38.250 little bit. You want to give just a preface to one or two of 38 00:02:38.289 --> 00:02:40.810 those? I want to give really tactical advice to get people started. Simple 39 00:02:40.930 --> 00:02:45.080 things like how to build your intro and outro and write them out ahead of 40 00:02:45.120 --> 00:02:46.960 time. What should you right for those if you're brand new and just getting 41 00:02:47.000 --> 00:02:51.599 started, or more advanced things like how do you grow your Seo presence with 42 00:02:51.759 --> 00:02:53.919 a podcast, and everything in between. I really want to give the most 43 00:02:53.919 --> 00:02:58.360 practical tips to help people grow and kind of share even what we're thinking about 44 00:02:58.360 --> 00:03:00.349 or what we're planning on doing. At sweet fish media. We get to 45 00:03:00.389 --> 00:03:04.550 run and manage a hundred different be tob podcast so we get to learn and 46 00:03:05.310 --> 00:03:08.150 take all those different learnings, bundle it up and package it here on my 47 00:03:08.389 --> 00:03:13.740 club. So hit subscribe. If you're watching on Youtube, hit the notification 48 00:03:13.939 --> 00:03:17.139 bell subscribe. Give this video a thumbs up. We're looking forward to hearing 49 00:03:17.219 --> 00:03:22.620 from the community, doing some live Qa, talking with other bb podcasters and, 50 00:03:22.699 --> 00:03:24.699 like you said, Dan getting very tactical. If you're just starting a 51 00:03:24.780 --> 00:03:28.889 show or you have a more mature show, you're a year or two in, 52 00:03:29.289 --> 00:03:31.330 they're going to be things for you here, either in the live component 53 00:03:31.449 --> 00:03:37.050 or if you're subscribed on youtube or wherever you listen to podcast. So hit 54 00:03:37.090 --> 00:03:39.169 subscribe. Connect with Dan and I on Linkedin. You can find me, 55 00:03:39.330 --> 00:03:44.400 Logan LYLES L Y elies. You can find Dan Sanchez, or director of 56 00:03:44.439 --> 00:03:46.560 audience growth, my buddy here with me today, on Linkedin as well. 57 00:03:46.599 --> 00:03:53.000 You can find his Hashtag, Hashtag Danch Hazda N Chez. So make sure 58 00:03:53.039 --> 00:03:58.189 you subscribe and catch further episodes and connect with Dan and I looking forward to 59 00:03:58.349 --> 00:04:00.030 future episodes here on my club. Here we go,